Marketing Consultant

PSG Global Solutions, LLC; Baltimore (MD); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading utility company in Baltimore, Maryland is seeking an experienced email marketing professional to drive email campaigns and customer engagement initiatives. The ideal candidate will have at least 5 years of experience in email marketing, proficiency with Oracle Eloqua, and strong analytical skills to optimize campaign performance. This role involves collaboration across departments and managing multiple campaigns to enhance customer experience. If you're proactive and detail-oriented, we want to hear from you.

Qualifications

• 5 years of experience in email marketing and campaigns.
• Experience in energy efficiency programs preferred.
• Ability to work across multiple departments.

Responsibilities

• Develop and manage email marketing campaigns.
• Analyze data to improve customer experience.
• Collaborate with agencies and internal teams for campaign effectiveness.

Skills

Email marketing

Data analytics

Oracle Eloqua

Communication

Organizational skills

Tools

SharePoint

HTML

Job description

One of Maryland's leading largest gas and electric utility.

Job Description

• Experience managing initiatives and programs across traditional and digital marketing channels
• Past experience with email marketing, lead nurturing, marketing automation, and web analytics
• Develop email campaigns, manage the email database, and help increase customer experience
• Proficient using Eloqua or similar marketing automation technology
• Highly analytical and able to derive meaning from data through A/B testing and email optimization
• Excellent communicator and creative thinker, with the ability to use data to inform all decisions
• Manage email reports and establish email strategies
• Manage and build email lists and campaigns, including design templates
• Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc.
• Manage emails, develop email roadmap, and conduct QA testing email assets and ensure successful deployment

Qualifications

• Experience in energy efficiency (residential & commercial) programs group
• Concentrated on email marketing presence (with the new tool they bought)
• Responsible for website updates (content updates only)
• Primarily email marketing with Oracle Eloqua platform
• Working with one of many agencies to create emails and develop campaigns using data analytics, working with website updates as needed
• Will work with multiple departments across BGE
• Currently using SharePoint as content management system
• Looking for someone with 5 years experience or equivalent
• Ability to work in a fast‑paced environment across multiple groups
• Excellent communication and organizational skillsProactive, take initiative
• Oracle Eloqua experience (or experience with an email automation tool) preferred
• Web content editing experience preferred
• Experience on the creative marketing side preferred
• HTML experience would be nice

Additional Information

All your information will be kept confidential according to EEO guidelines.

IF THIS IS THE JOB OPPORTUNITY FOR YOU, GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences.

If in case you know someone who might be interested, feel free to pass it along. I look forward to hearing from you!