Marketing Manager

AAC Utility Partners; Columbia (SC); On-site; USD 80,000 - 110,000; Full time

Job summary

AAC Utility Partners, located in Columbia, SC, is seeking a Marketing Manager responsible for directing all marketing activities to meet sales objectives. The role requires a minimum of 7 years' experience in sales management and proven leadership in guiding a marketing team.

The ideal candidate should possess strong technical marketing skills, a business-related degree, and a deep understanding of customer and market dynamics. The position may require up to 25% travel.

Qualifications

• Minimum 7 years of experience in sales management and directing a marketing team.
• Proven track record in managing and directing a successful marketing team.
• Strong understanding of customer and market dynamics and requirements.

Responsibilities

• Establish and communicate marketing objectives.
• Plan, organize, and control the marketing team to meet objectives.
• Analyze customer research and communicate results to company leadership.

Skills

Sales management experience

Technical marketing skills

Customer and market research

People management

Proven leadership skills

Education

Business or marketing-related degree

Tools

Excel

PowerPoint

Word

SharePoint

Visio

Job description

Marketing Manager is responsible for the overall planning, implementing and directing the marketing activities to support the organization and achieve established sales objectives.

Responsibilities

• Establish and communicate marketing objectives
• Plan, organize, direct and control the marketing team to meet defined objectives
• Recruit and hire marketing team
• Coach, counsel, advise and support the marketing sales team
• Establish training programs for the organization’s sales representatives
• Maintain a self-development program to improve marketing skills, managerial skills, business skills and product knowledge
• Identify, develop, and evaluate marketing strategy
• Analyze customer research, current market conditions and competitor information and communicate results to company leadership
• Formulate, direct and coordinate marketing activities and policies to promote products and services
• Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
• Own the development of marketing/promotional/advertising materials and activities
• Support the organization by organizing the marketing of/at the following: Messaging / Web, White Papers / Navigators, Women in Utilities, Webinars / RFP assistance, Proposal, Video

Qualifications

• A minimum of 7 years of experience in sales management and directing a marketing team
• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and managing marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Experience with enterprise software solutions and large and complex organizations
• Knowledge of principles and methods for showing, promoting, and selling products or services
• Experience in all aspects of planning and implementing sales strategy
• Proven track record in managing and directing a highly skilled, motivated, and successful marketing team
• Strong understanding of customer and market dynamics and requirements
• Able to operate in a fast-paced and changing market environment
• People management and leadership skills, including coaching, supervision, staffing, and conflict management
• Working knowledge of Excel, Word, PowerPoint, SharePoint and Visio

Preferred Qualifications

• Knowledge and understanding of the utility industry
• Understanding of the SDLC for information technology
• Marketing experience in a consulting firm
• Bachelor’s Degree in business, marketing or related field

Additional Information

Approximately up to 25% travel required.

All your information will be kept confidential according to EEO guidelines.

AAC Utility Partners is EOE.