Marketing Lifecycle Manager - On-Site | Frederick, MD

Northwest Propane Inc; Frederick (MD); On-site; USD 73,000 - 79,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and 401k with

Disability and life insurance

Paid time off that increases with-ten

Daily Pay Option

Employee training programs with career

Employee recognition program

Quarterly bonus potential

Paid maternity and parental leave

Job summary

ThompsonGas in Frederick, MD is seeking a Marketing Lifecycle Manager to own the strategy, execution, and performance of digital email marketing and lifecycle automation across the propane lifecycle. This on-site role focuses on driving measurable outcomes in conversion, retention, and digital adoption.

This position leads lifecycle campaigns, tests, and optimizes journeys while partnering with CX, Sales and Customer Service.

Qualifications

• 5+ years of digital marketing and familiarity with Marketing Cloud, Salesforce, Email Marketing, Constant Contact, Tableau.

Responsibilities

• Own the end-to-end performance of lifecycle email marketing, from strategy through execution, optimization, and reporting.
• Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement.
• Own marketing automation platforms, ensuring data integrity, segmentation accuracy, and effective audience targeting.
• Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence key customer behaviors.
• Lead a structured test-and-learn strategy (A/B testing, timing, messaging, channel mix) to improve performance over time.
• Analyze campaign performance and translate insights into actionable improvements and revenue impact.
• Report regularly on performance against KPIs, clearly communicating wins, gaps, and next actions.
• Manage and develop team members, ensuring strong execution, accountability, and performance visibility.

Skills

Digital marketing

Marketing Cloud

Salesforce

Email marketing

Constant Contact

Tableau

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Lifecycle Manager - On-Site | Frederick, MD

Full Time Frederick, MD, US

8 days ago Requisition ID: 3638

Salary Range: $73,000.00 To $79,000.00 Annually

ThompsonGas is the nation’s fastest growing propane retailer, and we are looking for innovative, outside of the box thinkers who want to make an impact. We are rethinking the way we do business and, as a result, our employees are empowered to take an idea and run with it. If you are looking for an environment that will allow you the freedom to drive change, create an unrivaled customer experience and have fun while you’re doing it – then ThompsonGas is for you!

The Marketing Lifecycle Manager is responsible for driving measurable business outcomes through digital email marketing and lifecycle automation. This role owns the strategy, execution, and performance of customer communications, with clear accountability for conversion, retention, and digital adoption KPIs. This person will lead campaign design, build lifecycle journeys, and deliver measurable results by influencing key customer behaviors and outcomes across the propane lifecycle.

This position leads innovation in email marketing by testing, scaling, and optimizing lifecycle campaigns that influence customer behavior across the propane lifecycle. Success in this role is defined by the ability to translate campaigns into quantifiable business results.

Onsite Position in Frederick, MD

Experience Required/Preferred:

5+ years of digital marketing, Marketing Cloud, Salesforce, Email Marketing, Constant Contact, Tableau

• Own the end-to-end performance of lifecycle email marketing, from strategy through execution, optimization, and reporting
• Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement
• Own marketing automation platforms, ensuring data integrity, segmentation accuracy, and effective audience targeting
• Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence key customer behaviors
• Lead a structured test-and-learn strategy (A/B testing, timing, messaging, channel mix) to improve performance over time
• Analyze campaign performance and translate insights into actionable improvements and revenue impact
• Report regularly on performance against KPIs, clearly communicating wins, gaps, and next actions
• Manage and develop team members, ensuring strong execution, accountability, and performance visibility

PERKS WITH US!

• Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
• Disability and life insurance
• Paid time off that increases with tenure
• Daily Pay Option that offers great flexibility and financial control
• Employee training programs with career development/advancement opportunities
• Employee recognition program
• Quarterly bonus potential
• Paid maternity and parental leave benefits

ThompsonGas provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ThompsonGas complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.