Marketing Communications Specialist, Higher Ed Campaigns

Kendall Hunt Publishing Company; Dubuque (IA); On-site; USD 42,000 - 66,000; Full time

Job summary

Kendall Hunt Publishing is seeking a Marketing Communications Specialist to join our home-office team in Dubuque, IA. The role focuses on crafting and executing communications strategies to promote our Higher Education brands and services, with emphasis on content development, campaign management, and cross-channel messaging.

The successful candidate will work with the marketing team to deliver compelling content, manage campaigns, and ensure messaging aligns with brand guidelines while

Qualifications

• Experience creating and executing marketing campaigns.
• Ability to maintain consistent brand voice across channels.
• Strong written and verbal communication skills.

Responsibilities

• Conceptualize marketing materials for Higher Education disciplines.
• Coordinate adoption campaigns for national and regional titles.
• Create and execute marketing strategy for conferences and conventions.
• Develop and execute campaigns for key authors to support sales.
• Ensure all materials adhere to brand guidelines and tone.
• Address authors' needs promptly.
• Monitor campaign performance and optimize strategies using analytics.
• Stay updated with industry news and competitor activities.

Skills

Content creation

Campaign management

Brand messaging

Digital marketing

Adobe Creative Suite

Canva

Tools

Canva

Adobe Creative Suite

Job description

Kendall Hunt Publishing is seeking a Marketing Communications Specialist to join our home-office team in Dubuque, IA. The role focuses on crafting and executing communications strategies to promote our Higher Education brands and services, with emphasis on content development, campaign management, and cross-channel messaging.

The successful candidate will work with the marketing team to deliver compelling content, manage campaigns, and ensure messaging aligns with brand guidelines while