Marketing Communications Specialist

Kendall Hunt; Dubuque (IA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Affordable medical, dental, and vision insurance

401(k) plan with company match

15 days PTO plus paid holidays

Scholarship and tuition reimbursement

Job summary

Kendall Hunt Publishing in Dubuque, Iowa, is seeking a Marketing Communications Specialist. This role focuses on developing and executing innovative marketing communication strategies to promote our brand and services.

You will work closely with the marketing team to create compelling content and manage campaigns, ensuring alignment with our brand guidelines. The ideal candidate should demonstrate strong communication skills and a positive, can-do attitude.

The position offers job stability, professional growth opportunities, and a comprehensive benefits package.

Qualifications

• Proficient in using various technologies and software.
• Experience with digital, email, and print marketing campaigns.
• Ability to conduct market research and monitor campaign performance.

Responsibilities

• Create and execute marketing communication strategies.
• Develop marketing materials for campaigns and conferences.
• Ensure consistency in brand messaging across all channels.

Skills

Creative marketing ideas/campaigns

Strong communication skills

Proficiency in digital marketing tools

Analytical skills

Familiarity with Canva and Adobe Creative Suite

Tools

Excel

Word Processing software

Social media apps

Job description

Kendall Hunt Publishing Higher Education department is looking for an enthusiastic Marketing Communications Specialist to join our marketing department and provide creative ideas and assistance to help achieve our goals. The Marketing Communications Specialist will be responsible for developing and executing effective communication strategies to promote the brand, products, and services of the organization. This role involves creating compelling content, managing campaigns, and ensuring consistent messaging across various channels. This position will work in the home office in Dubuque, Iowa. Salary commensurate with experience.

In A Typical Work Week as a Marketing Communications Specialist, You Will...

• Works with the marketing team to conceptualize marketing materials for all disciplines within HE
• Assists in the coordination and execution of adoption campaigns for Higher Education's national and regional titles
• Assists in the creation and execution of marketing strategy for assigned conferences and conventions
• Develops and executes marketing campaigns (digital, e-mail, print) for key authors to support sales efforts
• Ensure all communication materials adhere to brand guidelines and maintain a consistent tone and voice
• Ensure authors' needs and questions are addressed promptly
• Monitor campaign performance and optimize strategies based on analytics
• Conducts market research to assist with acquisition, sales and special projects
• Stay updated with the latest industry news and competitor activities

Characteristics of Who Kendall Hunt Looks for in a Marketing Communications Specialist, You are...

• Someone who can develop world-class, innovative, and creative marketing ideas/campaigns, implement those ideas, produce and measure results.
• Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
• Should have proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
• Someone who can identify new opportunities for growth and engagement
• Someone who has strong communication skills, both written and verbal, are a must
• Someone who has a Positive and have a "can do" attitude towards their work, and their outlook on life
• Available to work out of our Dubuque, Iowa home office - this is not a remote position

Why Us? We Understand It's More Than Just a Job!

• Job Stability. Kendall Hunt and their family of companies have been around for more than 75 years
• Career Growth. Gain some great experience to promote to higher roles - many of our leadership and upper management staff worked their way up in our family of companies
• Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
• Generous company match on 401(k) plan, as well as profit sharing
• 15 days PTO at hire, plus paid holidays
• Scholarship and tuition reimbursement

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An Equal Opportunity Employer