Marketing Communications Specialist

Kendall Hunt Publishing Company; Dubuque (IA); On-site; USD 42,000 - 66,000; Full time

Job summary

Kendall Hunt Publishing is seeking a Marketing Communications Specialist to join our home-office team in Dubuque, IA. The role focuses on crafting and executing communications strategies to promote our Higher Education brands and services, with emphasis on content development, campaign management, and cross-channel messaging.

The successful candidate will work with the marketing team to deliver compelling content, manage campaigns, and ensure messaging aligns with brand guidelines while

Qualifications

• Experience creating and executing marketing campaigns.
• Ability to maintain consistent brand voice across channels.
• Strong written and verbal communication skills.

Responsibilities

• Conceptualize marketing materials for Higher Education disciplines.
• Coordinate adoption campaigns for national and regional titles.
• Create and execute marketing strategy for conferences and conventions.
• Develop and execute campaigns for key authors to support sales.
• Ensure all materials adhere to brand guidelines and tone.
• Address authors' needs promptly.
• Monitor campaign performance and optimize strategies using analytics.
• Stay updated with industry news and competitor activities.

Skills

Content creation

Campaign management

Brand messaging

Digital marketing

Adobe Creative Suite

Canva

Tools

Canva

Adobe Creative Suite

Job description

Kendall Hunt Publishing Higher Education department is looking for an enthusiastic Marketing Communications Specialist to join our marketing department and provide creative ideas and assistance to help achieve our goals. The Marketing Communications Specialist will be responsible for developing and executing effective communication strategies to promote the brand, products, and services of the organization. This role involves creating compelling content, managing campaigns, and ensuring consistent messaging across various channels. This position will work in the home office in Dubuque, Iowa. Salary commensurate with experience.

Who Is Kendall Hunt Publishing?

Throughout its history, Kendall Hunt Publishing has grown with an emphasis on its employees, fearlessness in innovation, and a strong grip on its values. Today Kendall Hunt continues to expand by growing its number of educational products, creating new companies, and extending its services across the country and beyond. Through diversity and willingness to adapt to the ever-changing publishing industry, Kendall Hunt is a company dedicated to growing with the public to best serve the people of the community.

When you work at Kendall Hunt you immediately notice the collaboration, friendliness, and a sense of purpose amongst our employees. Our customers, students, authors, and other outside contacts are always our top priority. We are constantly uncovering new sales channels for current product lines or finding new products to sell to current customers. Join our team of evolving employees to help us maintain our competitive edge in the industries we serve. www.kendallhunt.com

In A Typical Work Week as a Marketing Communications Specialist, You Will...

• Works with the marketing team to conceptualize marketing materials for all disciplines within HE
• Assists in the coordination and execution of adoption campaigns for Higher Education's national and regional titles
• Assists in the creation and execution of marketing strategy for assigned conferences and conventions
• Develops and executes marketing campaigns (digital, e-mail, print) for key authors to support sales efforts
• Ensure all communication materials adhere to brand guidelines and maintain a consistent tone and voice
• Ensure authors' needs and questions are addressed promptly
• Monitor campaign performance and optimize strategies based on analytics
• Conducts market research to assist with acquisition, sales and special projects
• Stay updated with the latest industry news and competitor activities

Characteristics of Who Kendall Hunt Looks for in a Marketing Communications Specialist, You are...

• Someone who can develop world-class, innovative, and creative marketing ideas/campaigns, implement those ideas, produce and measure results.
• Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
• Should have proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
• Someone who can identify new opportunities for growth and engagement
• Someone who has strong communication skills, both written and verbal, are a must
• Someone who has a Positive and have a "can do" attitude towards their work, and their outlook on life
• Available to work out of our Dubuque, Iowa home office - this is not a remote position

Why Us? We Understand It's More Than Just a Job!

Choosing a career path can be one of the most important decision in one's life. Work is part of a person's identity. People need compelling reasons to remain at a job and a company day after day. As you consider a career change, we understand the benefits an employer offers are just as appealing as the job itself.

Our Companies Offers

• Job Stability. Kendall Hunt and their family of companies have been around for more than 75 years
• Career Growth. Gain some great experience to promote to higher roles - many of our leadership and upper management staff worked their way up in our family of companies
• Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
• Generous company match on 401(k) plan, as well as profit sharing
• 15 days PTO at hire, plus paid holidays
• Scholarship and tuition reimbursement

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An Equal Opportunity Employer