Marketing Communications Specialist, Consultant

Blue Shield of CA; San Diego (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

A forward-thinking company is seeking a Marketing Communications Specialist to join their Regulated Marketing team. This role is pivotal in delivering compliant and impactful communications for Medi-Cal, Medicare, and Individual & Family Plans. With a focus on project management and marketing expertise, you will drive the development of essential materials while ensuring adherence to regulatory standards. This position offers the opportunity to collaborate with cross-functional teams, manage projects effectively, and contribute to the overall success of the consumer business lines. If you are passionate about healthcare marketing and thrive in a dynamic environment, this role is perfect for you.

Qualifications

• 7+ years of marketing experience, especially in healthcare.
• Experience in developing regulated marketing materials.

Responsibilities

• Manage end-to-end development of regulated marketing materials.
• Lead cross-functional teams to ensure timely and compliant delivery.

Skills

Marketing

Project Management

Creative Writing

Healthcare Industry Knowledge

Attention to Detail

Data Analysis (Excel)

Education

Bachelor's Degree

Tools

Workfront

Jira

Job description

Your Role

The Regulated Marketing team delivers timely, compliant, and helpful communications and materials to plan members throughout their plan lifecycles. The Marketing Communications Specialist, Consultant will report to the Senior Manager of Regulated Marketing. In this role you will manage the end-to-end development and delivery of regulated plan materials and communications for our consumer business lines: Medi-Cal, Medicare, and for this role, primarily Individual & Family Plans (IFP). You are a marketing, project management, and production expert who leads cross-functional teams to drive both content and delivery. You will be the one who ensures we deliver regulated materials on time, compliantly, accurately, and with proven business and customer value.

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience


• Requires at least 7 years of prior relevant experience in marketing, including in the healthcare industry


• Requires experience with materials development - ability to write clear and well-researched creative briefs; help edit communications to retain member- and brand-friendly language while adhering to regulatory and brand guidelines; direct creative team members, business partners, and vendors; manage development and delivery in Workfront, Jira, and document creation and auditing systems


• Requires marketing project management - ability to conceive and build a detailed project plan, communicate effectively, guide and align stakeholders, manage meetings, and drive projects to meet timely and high-quality delivery. PMP or other certifications a plus


• Industry knowledge - firm understanding of healthcare and ideally Individual & Family plans, including on and off-exchange regulatory requirements


• Documentation - able to crystalize business and communication needs into clear system requirements for creation, production, ordering, proofing, and delivery


• Quality - confidence in combining plan data, material IDs, and other datasets in Excel; develop reports and controls; proofread and audit materials with strong attention to detail

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