Strategic Marketing & Communications Director

Community College Preparatory Academy Public Charter Schools; Washington (District of Columbia); On-site; USD 70,000 - 100,000; Full time

Job summary

Community College Preparatory Academy (CCPrep) seeks a Marketing Director in Washington, DC to lead communications, branding, and outreach for adult learners. You will develop strategic content across web, email, social, print, and events, guiding campaigns that inform prospective students, partners, and supporters.

You will supervise staff and collaborate with Admissions and Academics on program messaging, while tracking metrics and ensuring accessibility and ethical communication for diverse

Qualifications

• Bachelor's degree in a relevant field or equivalent combination of education and related experience.
• Five years of progressively responsible experience including project, program, or staff leadership.
• Demonstrated skill with data, documentation, cross-functional communication, and service-oriented problem solving.

Responsibilities

• Create and execute an integrated communications calendar across web, email, social, print, media, and events.
• Develop accessible, audience-centered content grounded in verified facts and respectful student storytelling.
• Manage brand standards, approvals, digital assets, website content, and campaign production.
• Partner with Admissions on ethical enrollment communications and with Academics on program information.
• Track reach, engagement, referral, inquiry, conversion, and reputation indicators.
• Prepare crisis and issue communications in coordination with executive leadership.
• Create communications reflecting adult learners’ cultures and backgrounds; use accessible formats to help learners act on education and career choices.
• Gather learner feedback to improve program information and communications; offer opportunities for learner voice with informed consent for public storytelling.

Skills

Leadership

Communication

Project management

Education

Bachelor's degree in a relevant field

Tools

Wix/WordPress

Mailchimp

Canva

Hootsuite

Meta platforms

Job description

Community College Preparatory Academy (CCPrep) seeks a Marketing Director in Washington, DC to lead communications, branding, and outreach for adult learners. You will develop strategic content across web, email, social, print, and events, guiding campaigns that inform prospective students, partners, and supporters.

You will supervise staff and collaborate with Admissions and Academics on program messaging, while tracking metrics and ensuring accessibility and ethical communication for diverse