Director of Marketing and Communications

Columbia University in the City of New York; New York (NY); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Columbia Journalism School seeks a Director of Marketing and Communications to expand the School’s reach, engage new audiences, and strengthen visibility for its programs. The role focuses on enrollment marketing and cross-department collaboration to grow qualified prospects and program pipelines.

Reporting to the Chief of Staff, the Director will supervise the Senior Digital Communications Specialist and align marketing with digital content, websites, social media, and storytelling efforts to

Aufgaben

• Develop and implement an integrated marketing strategy for Columbia Journalism School.

Kenntnisse

Marketing strategy

Audience development

Campaign management

Data analytics

Digital marketing

Leadership

CRM

Web analytics

SEO/SEM

Tools

CRM systems

Google Analytics

Jobbeschreibung

Columbia Journalism School (www.journalism.columbia.edu) seeks a strategic and innovative Director of Marketing and Communications to expand the School’s reach, engage new audiences, and strengthen the visibility of its academic and professional programs.

Reporting to the Chief of Staff, the Director of Marketing and Communications will lead the development and execution of an integrated marketing strategy for the Columbia University Journalism School. The position will play a central role in expanding the School’s reach, strengthening its market position, and identifying and engaging new audiences for its degree programs, professional and executive education offerings, and other strategic initiatives.

A primary focus of the role will be enrollment marketing. Working closely with Admissions and Financial Aid, the Director of Marketing and Communications will develop strategies to increase awareness of Columbia Journalism School among prospective students, generate qualified prospects, and grow the pipeline for the School’s academic programs. The successful candidate will bring particular expertise in identifying and reaching audiences who may not already be considering graduate journalism education and translating the School’s distinctive strengths into compelling campaigns that drive interest and enrollment. The position will complement and amplify the School’s existing recruitment efforts by bringing dedicated marketing expertise in audience development, market research, positioning, campaign strategy, and lead generation.

The Director will also provide marketing strategy and support for other School priorities, including professional and executive education programs, alumni and development initiatives, and other emerging programs. The position will work across departments to understand their goals, identify audiences, and develop effective approaches to reaching them.

The Director will supervise the Senior Digital Communications Specialist and help integrate marketing strategy with the School’s digital communications, content, social media, website, and storytelling efforts. Working as part of a small, collaborative team, the Director must be equally comfortable in setting and executing strategy and contribute directly to campaigns, content, digital platforms, and other marketing and communications work as needed. The position will establish goals and metrics for marketing initiatives, assess performance and return on investment, and use data and experimentation to continuously improve the School’s approach.

Columbia University is an equal opportunity employer / disability / veteran and is committed to the hiring of qualified local residents.