Marketing & Communications Lead — Hybrid, Higher Ed

George Mason University; Fairfax (VA); Hybrid; USD 80,000 - 110,000; Full time

Job summary

George Mason University Costello College of Business seeks an Assistant Director of Marketing and Communications who will oversee marketing and communications strategies, collaborate with senior leaders, and supervise several team members. The role includes budget oversight, content creation, and engagement across multiple channels to raise the college’s profile.

The position requires strategic thinking, strong writing skills, and the ability to work with diverse stakeholders.

Qualifications

• Bachelor's degree in related field or equivalent combination of education and experience.
• Strong marketing and branding knowledge with campaigns experience.
• Excellent written, verbal, interpersonal and organizational skills.
• Advanced writing and editing skills with editorial style.

Responsibilities

• Supervise up to three full-time hybrid team members and oversee hiring, development, and evaluations.
• Create content for stories, newsletters, social media, email, and other materials to raise the college's profile.
• Manage large projects' production lifecycles (e.g., magazines) from concept to delivery with vendors and stakeholders.
• Track metrics and ROI to optimize campaigns and report to leadership.
• Develop and execute marketing strategies in collaboration with college leadership and university partners.

Skills

Marketing strategy

Branding

Media relations

Writing & editing

Data analysis

Leadership

Project management

Education

Bachelor's degree

Master's degree (preferred)

Tools

Microsoft Office Suite

Adobe Creative Suite

Canva

Job description

George Mason University Costello College of Business seeks an Assistant Director of Marketing and Communications who will oversee marketing and communications strategies, collaborate with senior leaders, and supervise several team members. The role includes budget oversight, content creation, and engagement across multiple channels to raise the college’s profile.

The position requires strategic thinking, strong writing skills, and the ability to work with diverse stakeholders.