Marketing & Communications Director, Hybrid (Higher Ed)

George Mason University; Chantilly (VA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

George Mason University Costello College of Business in Fairfax, VA seeks an Assistant Director of Marketing and Communications to lead strategic marketing initiatives and manage a multidisciplinary team. The role focuses on elevating the college's brand, coordinating campaigns, and supporting enrollment and fundraising objectives.

The position requires strong leadership, proficiency in digital marketing, media relations, and budget oversight, with a hybrid work arrangement and frequent

Qualifications

• Bachelor’s degree in related field or equivalent combination of education and experience.
• Strong marketing, branding, and communications knowledge.
• Experience in strategic campaigns and measuring results.
• Expertise with regional and national media outlets and press releases.
• Proficiency in digital marketing, social media, and storytelling.

Responsibilities

• Supervise and develop marketing and communications team members.
• Create compelling content to raise the brand and support enrollment and fundraising.
• Oversee large projects (e.g., magazine production) from concept to delivery.
• Track and report on metrics to optimize campaigns and ROI.
• Collaborate with university leaders to align marketing strategies with brand guidelines.

Skills

Strategic marketing

Team leadership

Media relations

Content creation

Data analysis

Budget management

Education

Bachelor’s degree or higher

Master’s degree preferred

Tools

Microsoft Office

Adobe Creative Suite

Canva

Job description

George Mason University Costello College of Business in Fairfax, VA seeks an Assistant Director of Marketing and Communications to lead strategic marketing initiatives and manage a multidisciplinary team. The role focuses on elevating the college's brand, coordinating campaigns, and supporting enrollment and fundraising objectives.

The position requires strong leadership, proficiency in digital marketing, media relations, and budget oversight, with a hybrid work arrangement and frequent