Marketing, Communications & Customer Engagement Manager

Atlas Copco Group; Export (PA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Relocation assistance

Medical insurance

Dental insurance

Vision insurance

Vacation

Sick leave

Holiday pay

401k

Parental leave

Job summary

Leybold USA Inc. is seeking a Marketing, Communications & Customer Engagement Manager to lead North American marketing, digital communications, and customer engagement.

You will accelerate AI-driven interactions, expand e-commerce, and strengthen brand visibility across key markets. You will collaborate with VT Global Marketing and Business Lines to develop segmentation, messaging, and high-growth strategies while guiding Customer Success and digital sales initiatives.

Qualifications

• Minimum 5 years in marketing/communications management
• Experience selling a product or service
• Strong digital marketing and e-commerce background

Responsibilities

• Lead digital marketing and customer engagement across North America
• Deploy AI-powered campaigns and personalized customer interactions
• Oversee e-commerce strategy and zero-touch sales initiatives
• Collaborate with Product Teams for market segmentation and messaging
• Build and track KPIs to improve customer experience and growth

Skills

Digital Marketing

Content Creation

E-commerce

AI in Marketing

Customer Engagement

Brand Messaging

Team Leadership

Vendor Management

Education

B.S. in Marketing or Communications

Tools

HubSpot

C4C

ZoomInfo

HTML emails

Job description

Marketing, Communications & Customer Engagement Manager

Your role

This individual will lead marketing, digital communications, and customer engagement across North America, elevating Leybold’s visibility in key markets and strengthening our industry position. The role accelerates digital marketing capabilities, expands AI-driven customer interactions, and increases zero-touch digital purchasing through e-commerce platforms.

The manager will work with VT Global Marketing and Business Lines to create market segmentation strategies, develop targeted messaging for key applications, and focus resources on high‑growth segments to drive growth and market share. They will also oversee Customer Success, advancing digital engagement, AI adoption, and customer-centricity across the organization.

Digital Marketing, Brand Visibility & Communications

• Drive digital marketing and communication strategies to increase visibility in key North American markets.
• Deploy integrated digital campaigns using AI-powered tools to enhance customer interaction and personalization.
• Ensure customer-centric messaging for key applications with Product Teams.
• Restructure internal and external communications aligned to market‑segmentation priorities.

AI, Digital Engagement & Organizational Enablement

• Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
• Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high-quality interactions.

E-Commerce & Zero-touch Sales Growth

• Lead e-commerce strategy to increase zero-touch orders above 30%.
• Partner with Business Lines and customer-facing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys.

Market Strategy, Targeting & Business Growth

• Build market‑segmentation strategies with Business Lines to map opportunities and prioritize high‑growth segments.
• Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share.
• Provide BLMs with market‑trend analytics and business‑development insights.

Team Leadership & Customer Engagement

• Lead Customer Success and Digital Marketing teams to deliver best‑in‑class digital engagement.
• Strengthen alignment with Business Lines and Sales to increase usage of digital tools and visibility throughout the sales process.
• Implement processes and KPIs that reinforce a customer‑centric mindset.
• Oversee customer‑experience strategy and drive digital process improvements.

Technology, Tools & Optimization

• Advance digital technologies and AI tools to improve performance and customer experience.
• Use HubSpot and other digital systems to streamline internal processes.
• Integrate C4C into all marketing and lead‑generation initiatives.
• Optimize use of tools such as ZoomInfo to improve sales effectiveness.

Content, Events & External Presence

• Lead digital content creation aligned with market segmentation and application messaging.
• Engage customers across social media, digital platforms, and industry events to strengthen Leybold’s brand reputation.

To succeed, you will need

Education

• B.S. degree or equivalent in Marketing or Communications.

Experience

• Minimum 5 years in marketing/communications management and selling a product or service.

Knowledge & Skills

• Digital marketing and/or e-commerce experience strongly preferred.
• Experience developing custom landing pages, HTML emails, and other front‑end solutions.
• HubSpot experience strongly preferred.
• SEO and site‑optimization knowledge.
• Effective communication across all business levels.
• Ability to negotiate solutions across multiple technical/business areas and vendors.
• Proven team‑leadership and vendor‑management ability.
• Basic SAP/C4C knowledge.

Other Requirements

• Proficient in spanish is a plus
• Thrives in an agile environment.
• Flexible, curious mindset with willingness to test new concepts and adapt to evolving technology.
• Challenges existing methods and seeks continual improvement.
• Strong critical thinking and problem‑solving skills.
• Excellent written and verbal communication skills.

In return, we offer

• We believe there is always a better way. Open for change and feedback is what defines our culture.
• We support you on your journey: individual learning opportunities, world-wide job opportunities or technical training from our academy.
• The safety and well‑being of our employees is important to us, which is why we set high standards for your workplace safety.
• We offer a competitive compensation package (Relocation Assistance, Medical, Dental, Vision, Vacation, Sick, Holiday Pay, 401k, Paternal and Maternal leave, relocation assistance, short-term and long-term disability and more)

LEYBOLD USA INC. is an Equal Opportunity Employer – M/F/Disabled/Veterans

#LI-Hybrid

#UUY

Job location

This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our location in Export, PA, United States (US).

Uniting curious minds

Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we are uniting curious minds, and you could be one of them.

Information at a Glance

Leybold is a brand that supplies customers with vacuum solutions. The brand’s products include vacuum pumps and systems, as well as standardized and customized vacuum solutions and services. Leybold’s core capabilities lie in offering applications and customized systems for the creation of vacuum and extraction of processing gases. These solutions are mainly used in manufacturing, analytical processes and research. Over the years, Leybold has demonstrated an ability to adapt to a changing world, consistently providing customers with new innovations and pioneering products. Leybold is a brand within Atlas Copco Group.

Visit the Leybold website