Marketing, Communications & Content Specialist

Midland Scientific Inc.; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Midland Scientific Inc. is seeking a creative marketing professional to tell our story and engage customers.

You’ll develop content for social media, email campaigns, our website, and internal communications, while supporting the sales team and maintaining brand consistency. You will generate fresh ideas, turn them into action, manage campaigns from concept to completion, and stay current with industry trends.

Qualifications

• 2–5 years of marketing or related experience.
• Bachelor's degree in Marketing or related field.
• Strong writing and communication skills.
• Experience with social media and content creation.

Responsibilities

• Generate fresh marketing ideas to help MSI stand out.
• Develop content for social media, email, website, and other channels.
• Help develop campaigns and promotions that support growth.
• Coordinate written, visual, and digital content while maintaining MSI's brand.
• Collaborate with sales, leadership, HR and other teams to share MSI initiatives.
• Plan and execute marketing campaigns from concept through completion.
• Support development of sales and customer-facing marketing materials.

Skills

Content creation

Social media

Digital marketing

Writing

Campaign management

Education

Bachelor's degree in Marketing or related field

Job description

Description

Help Us Grow What's Next

We’re looking for an energetic, creative, and curious marketing professional who sees opportunities everywhere. At Midland Scientific, marketing isn’t just about promoting products—it’s about creating experiences, telling our story, connecting with customers, supporting our sales team, and finding new and better ways to engage the people we serve.

We’re looking for someone who can bring fresh ideas to the table, turn those ideas into action, and help elevate how MSI communicates both internally and externally. If you’re the person who is always thinking, “What if we tried this?”— we want to hear from you!

What You'll Do:

• Generate fresh, creative marketing ideas that help MSI stand out in the marketplace.
• Develop engaging content for social media, email, website, customer communications, and other marketing channels.
• Help develop campaigns, promotions, and initiatives that support company growth and customer engagement.
• Create and coordinate written, visual, and digital content while maintaining MSI's brand and voice.
• Work with internal teams to uncover stories, successes, customer insights, and ideas that can be turned into compelling content.
• Help own MSI's social media presence and develop an engaging, consistent content strategy.
• Create, schedule, and publish social media content.
• Stay current on emerging social media platforms, content trends, and marketing technology.
• Track performance and use data and insights to continually improve our content and campaigns.
• Help strengthen how MSI communicates with employees, customers, and business partners.
• Develop internal communications, announcements, newsletters, and employee engagement content.
• Partner with sales, leadership, HR, and other departments to communicate initiatives and tell the MSI story.
• Assist with planning and executing marketing campaigns from concept through completion.
• Bring creativity and organization to marketing projects, keeping timelines and deliverables moving.
• Support the development of sales and customer-facing marketing materials.
• Bring ideas—not just execution.
• Look for ways to make marketing more creative, relevant, and effective.
• Ask questions, challenge the status quo, and identify opportunities to improve how MSI connects with customers and employees.
• Stay informed on industry trends, competitors, customer expectations, and emerging marketing tools.
• Help build a marketing culture that is energetic, innovative, and focused on growth.

This is an opportunity to join a growing company and help shape what marketing looks like for the next chapter of MSI. You'll have the opportunity to bring your ideas to life, work across the organization, build your marketing skill set, and make a visible impact. We're not looking for someone to simply maintain the status quo—we're looking for someone who wants to help us build what's next.

Requirements

We're looking for someone who is creative, confident, curious, and willing to jump in. You don't need to have every skill mastered on day one. We're looking for someone with the mindset and potential to grow.

You may be a great fit if you:

• Have 2–5 years of experience in marketing, communications, content creation, digital marketing, or a related field.
• Have a strong understanding of social media and digital content.
• Enjoy coming up with creative ideas and turning them into something real.
• Are a strong writer and communicator.
• Are comfortable working across multiple projects and audiences.
• Can work independently while also collaborating with a variety of teams.
• Bring positive energy, curiosity, and a willingness to try new things.
• Bachelor's degree in Marketing, Communications, or related field.

Bonus points if you have experience in B2B, distribution, scientific, laboratory or industrial environments!