Marketing Communications Associate

University of Michigan; Ann Arbor (MI); Hybrid; USD 60,000 - 82,000; Full time

Job summary

University of Michigan is seeking a Marketing Communications Associate to lead social media strategy and create digital content that supports recruitment, visibility, philanthropy, and community engagement. You will coordinate email, web, event calendars, and social content while using analytics to improve performance.

You will support marketing for major school events, including event-day coverage and vendor coordination, and you will manage cross-functional projects across the university's

Qualifications

• Portfolio showing social writing, photography, and short-form video editing.
• Experience using social media analytics to improve engagement.
• Experience conducting interviews and storytelling.
• Demonstrated ability to create social media content for an organization.
• Experience with event planning and coordination.

Responsibilities

• Lead social media strategy and editorial calendar aligning with recruitment, visibility and philanthropy.
• Coordinate email, web, event-calendar, and social content; analyze performance.
• Support marketing for major school events, including coverage and vendor coordination.
• Manage cross-functional projects across departments.
• Collaborate with videography and content partners on productions.

Skills

Social content creation

Social media analytics

Interviewing & storytelling

Video production & editing

Event planning

Portfolio development

Education

Undergraduate degree or equivalent

Job description

Job Summary

The Marketing Communications Associate will lead social media strategy and create digital content that supports recruitment, visibility, philanthropy, and community engagement. You will coordinate email, web, event-calendar, and social content while using analytics to improve performance. You will support marketing and communications for major school events, including event-day coverage and vendor coordination. You will also manage cross-functional projects.

This position follows a hybrid work modality.

You will report to the Director of Marketing & Communications.

Responsibilities*

Social Media Strategy and Digital Content Coordination & Management - 60%

• Lead the school's social media strategy and editorial calendar, connecting content to priorities including recruitment, visibility, philanthropy, and community.
• Develop platform-specific content and distribution plans based on audience needs, performance, and school priorities.
• Collaborate with the in-house videographer and other partners on larger productions while independently creating social content.
• Create and deploy bulk mail software messaging.
• Create digital event calendar listings, including the school's web/social properties and campus/community calendars (such as the Ann Arbor Observer, University Happenings page).
• Help lead working groups as assigned to communicate across all departments about events to ensure efficient deployment of resources.
• Pursue professional development opportunities to ensure Stamps complies with the best digital content creation and sharing practices.
• Provide analytics and metric reports to help inform strategy around email communication, social media, and website-related campaigns and content.

Events Marketing Lead - 20%

• Be the department liaison on all signature school events such as exhibitions, commencement, and other major internal and external activities. Involved in planning, event day support, and coordinating digital content strategy for events.
• Hire and work with students and vendors such as photographers, writers, printers, merchandise providers, caterers, facility managers, and others.

Project Management - 20%

• Collaborate with Marketing and Communications team members and partners across the school and other units at the university to manage and complete marketing and communications projects.
• Ensure that project management details are shared with the Marketing and Communication team and partners on any digital content and event planning.

Required Qualifications*

• Undergraduate degree; or an equivalent combination of education and experience
• A portfolio showing social writing, phone photography, and short-form video production and editing.
• Experience using social media analytics to improve content or audience engagement.
• Experience conducting interviews and storytelling.
• Demonstrated experience building social media content for an organization, brand, or community.
• Experience with event planning.

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Modes of Work

The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.