Marketing Coordinator

University of Michigan; Ann Arbor (MI); Hybrid; USD 60,000 - 75,000; Full time

Job summary

The Department of Naval Architecture and Marine Engineering at the University of Michigan, Ann Arbor, seeks a Marketing and Recruitment Coordinator to support the department's strategic communications, student recruitment initiatives, event planning, and administrative operations.

This role will develop and execute marketing campaigns, manage digital communications, coordinate recruitment activities, and provide operational support for departmental initiatives and events.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or a related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing social media platforms, websites, email marketing systems, and digital communications.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency with Microsoft Office Suite and digital content management systems.

Responsibilities

• Develop and implement marketing campaigns across digital, print, social media, and email platforms.
• Create, edit, and schedule marketing content, newsletters, student stories, alumni features, and promotional materials.
• Coordinate the development and distribution of internal and external communications materials.
• Maintain and update department websites, digital content, social media accounts, and marketing databases.
• Monitor and analyze marketing performance metrics and provide recommendations for continuous improvement.
• Develop visual and written content highlighting student success, faculty research, alumni achievements, and departmental initiatives.
• Collaborate with the College of Engineering communications teams to align messaging and branding efforts.
• Support undergraduate and graduate student recruitment efforts.
• Coordinate recruitment events, including engineering and industry career fairs, graduate recruitment events, information sessions and webinars, campus visit programs, prospective student open houses, and admitted student events.
• Develop recruitment strategies to increase awareness of the NAME program among prospective students.
• Track and analyze recruitment metrics, enrollment trends, applicant conversion rates, and event participation data.
• Create reports and recommendations to improve undergraduate and graduate recruitment outcomes.
• Maintain relationships with prospective students, admitted students, alumni ambassadors, industry partners, and academic departments.
• Assist with recruitment outreach campaigns targeting domestic and international student populations.
• Assist with planning and execution of departmental events, seminars, alumni engagement activities, industry partner events, and student programs.
• Coordinate logistics, including event promotion, registration, communications, catering, travel arrangements, and post-event assessment.
• Support faculty and staff with special projects and strategic initiatives.
• Process travel and hosting reimbursements in accordance with University policies.
• Perform P-Card reconciliation and financial documentation as needed.
• Assist with purchasing, vendor coordination, and event-related financial transactions.
• Maintain records and documentation supporting departmental operations.
• Provide general administrative support for departmental initiatives and activities.

Skills

Communication skills

Project management

Social media management

Email marketing

Content creation

Organizational skills

Web management

Education

Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or related field

Tools

Microsoft Office Suite

Content management systems (CMS)

CRM platforms

Graphic design software

Job description

Who We Are

At Michigan Engineering, we develop the talent and technologies that move society forward and serve our state and national interests. Through discovery and innovation, we create the foundational knowledge and practical technologies to solve not only today's most pressing challenges, but also power industries and change lives. Our programs and community are designed to promote personal well-being and achievement - enabling everyone to unlock their potential and contribute with confidence.

Mission Statement

The Department of Naval Architecture and Marine Engineering at the University of Michigan, Ann Arbor, was started in 1879 with an act of Congress authorizing a Navy officer to teach "steam engineering and iron shipbuilding." Since this modest beginning, NAME has grown into a worldwide leader in education and research, with 25 faculty members and 11 staff members, serving our undergraduate and graduate students and a network of some 3,000 living alumni. Our department continues to develop engineers and technology to advance the state-of-the-art systems operating in the marine environment. The department's students and faculty engage in a wide range of research, with specialists working in hydrodynamics; marine and offshore structures; dynamics, control, and marine system integration; robotics and autonomy; yacht design; design, production, and management; marine renewable energy; and structural and hydro-acoustics. The Department has access to outstanding computational resources and the experimental facilities of the Marine Hydrodynamics Laboratory, including its large physical modeling basin, which is a vital resource.

Job Summary

The Department of Naval Architecture and Marine Engineering (NA&ME) at the University of Michigan seeks a highly motivated, creative, and organized Marketing and Recruitment Coordinator to support the department's strategic communications, student recruitment initiatives, event planning, and administrative operations. This position plays a critical role in enhancing the visibility of one of the nation's leading naval architecture and marine engineering programs, while supporting recruitment efforts for undergraduate and graduate students.

The successful candidate will develop and execute marketing campaigns, manage digital communications, coordinate recruitment activities, and provide operational support for departmental initiatives and events.

Responsibilities

Marketing and Communications

• Develop and implement comprehensive marketing campaigns across digital, print, social media, and email platforms.
• Create, edit, and schedule marketing content, newsletters, student stories, alumni features, and promotional materials.
• Coordinate the development and distribution of internal and external communications materials.
• Maintain and update department websites, digital content, social media accounts, and marketing databases.
• Monitor and analyze marketing performance metrics and provide recommendations for continuous improvement.
• Develop visual and written content highlighting student success, faculty research, alumni achievements, and departmental initiatives.
• Collaborate with the College of Engineering communications teams to align messaging and branding efforts.

Student Recruitment and Enrollment Initiatives

• Support undergraduate and graduate student recruitment efforts.
• Coordinate recruitment events, including Engineering and industry career fairs, graduate recruitment events, information sessions and webinars, campus visit programs, prospective student open houses, and admitted student events.
• Develop recruitment strategies to increase awareness of the NAME program among prospective students.
• Track and analyze recruitment metrics, enrollment trends, applicant conversion rates, and event participation data.
• Create reports and recommendations to improve undergraduate and graduate recruitment outcomes.
• Maintain relationships with prospective students, admitted students, alumni ambassadors, industry partners, and academic departments.
• Assist with recruitment outreach campaigns targeting domestic and international student populations.

Events and Engagement

• Assist with planning and execution of departmental events, seminars, alumni engagement activities, industry partner events, and student programs.
• Coordinate logistics, including event promotion, registration, communications, catering, travel arrangements, and post-event assessment.
• Support faculty and staff with special projects and strategic initiatives.

Administrative and Financial Support

• Process travel and hosting reimbursements in accordance with University policies.
• Perform P-Card reconciliation and financial documentation as needed.
• Assist with purchasing, vendor coordination, and event-related financial transactions.
• Maintain records and documentation supporting departmental operations.
• Provide general administrative support for departmental initiatives and activities.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or a related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing social media platforms, websites, email marketing systems, and digital communications.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency with Microsoft Office Suite and digital content management systems.

Desired Qualifications

• Experience in higher education marketing, communications, admissions, or student recruitment.
• Knowledge of analytics tools, CRM systems, and email marketing platforms.
• Experience coordinating events and recruitment programs.
• Familiarity with graphic design software and content creation tools.
• Experience analyzing enrollment, recruitment, or marketing performance metrics.

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.