Marketing & Brand Specialist

PR Girl Manifesto; Ann Arbor (MI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Generous time off

Health insurance

Retirement plan with matching

Life insurance

Long-term disability

Flexible spending accounts

Job summary

University of Michigan Museum of Art (UMMA) in Ann Arbor, MI, seeks a Marketing & Brand Specialist to oversee end-to-end marketing for exhibitions and institutional priorities. The role partners with the Director of Marketing & Public Relations, coordinating cross-functional teams and vendors to deliver cohesive campaigns across print, digital, and events.

The ideal candidate will manage multiple projects, write and edit copy for various channels, and maintain UMMA's visual identity.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, public relations, or related field.
• 3+ years of experience in marketing, communications, brand management, or related creative field.
• Ability to create marketing materials using Adobe Creative Cloud and prepare production-ready files.

Responsibilities

• Develop and execute integrated marketing campaigns for exhibitions and institutional priorities.
• Collaborate on paid media strategies and advertising resources.
• Translate curatorial goals into compelling public-facing experiences.
• Assist with marketing project budgets and timelines.
• Collaborate with curators and museum staff to identify target audiences and messaging.
• Ensure campaigns align with UMMA's brand and strategic priorities.

Skills

Marketing project management

Copywriting & editing

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, graphic design, PR or related field

Tools

Adobe Creative Cloud

InDesign

Illustrator

Photoshop

Job description

# Marketing & Brand SpecialistUniversity of MichiganAnn Arbor, MIFull-TimeOct 10, 2026Marketing## Job Description## How to ApplyFor full consideration, please provide a resume with a cover letter describing how your experience and qualifications relate to the position requirements. Due to system limitations, please submit your cover letter and resume as a single PDF.## Who We AreThe University of Michigan Museum of Art (UMMA) puts art and ideas at the center of campus and public life, creating experiences that foster connection, joy, and a more just future. Through exhibitions, programs, research, and community partnerships, UMMA is redefining what a campus museum can be. Established in 1946, UMMA is always free and accessible, with a collection of more than 21,000 objects spanning over three millennia of global art.Over the past decade, UMMA has grown its artistic program, collection, national reputation, and impact on campus through innovative exhibitions, commissions, student engagement, and curricular integration.## Job SummaryThe Marketing & Brand Specialist supports the development and execution of UMMA exhibition marketing campaigns and serves as a creative partner in stewarding the museum's brand. Reporting to the Director of Marketing & Public Relations, this role manages marketing projects across print, digital, web, photo/video, and other channels while coordinating with vendors, partners, and collaborators to move projects from concept through completion.Museum experience is not required; an interest in the arts and a strong creative mindset are valued. This is a hybrid position with regular in-person work in Ann Arbor, MI.## Responsibilities\\***Marketing campaign development (35%)*** Support development and execution of integrated marketing campaigns for exhibitions and institutional priorities* Partner with the Director of Marketing & Public Relations on paid media strategies and advertising resources* Develop campaign concepts, messaging, and creative approaches that translate curatorial and institutional goals into compelling public-facing experiences* Assist with marketing project budgets* Collaborate with curators and museum staff to identify target audiences and develop audience-centered messaging* Ensure campaigns align with UMMA's brand and strategic priorities**Creative production & brand support (30%)*** Maintain consistency with UMMA's visual identity and brand standards across marketing materials* Design and produce postcards, brochures, signage, digital graphics, advertisements, presentations, and other promotional materials* Prepare production-ready files for print and digital distribution**Project & vendor coordination (20%)*** Coordinate marketing production schedules and project timelines* Work with designers, photographers, printers, and other vendors to manage project logistics and deliverables* Track projects and workflows in Asana* Coordinate internal reviews and maintain project documentation**Content development & department support (15%)*** Write and edit marketing copy for promotional materials, advertising, web content, and other communications* Stay current on marketing and design trends and contribute ideas that strengthen UMMA's audience engagement## Required Qualifications\\** Bachelor's degree in marketing, communications, graphic design, public relations, or related field* 3+ years of experience in marketing, communications, brand management, or a related creative field* Experience managing multiple marketing projects simultaneously, coordinating cross-functional partners, and tracking project details from development through completion* Demonstrated ability to create marketing and promotional materials using Adobe Creative Cloud (including InDesign, Illustrator, and Photoshop), with an understanding of production requirements and the ability to prepare production-ready files for print and digital partners* Demonstrated ability to write and edit marketing copy for advertising, websites, print materials, and digital communications; adapt messaging for different audiences and channels; and translate complex or specialized information into clear, accessible content## Why Work at Michigan?In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:* Generous time off* A retirement plan that provides two-for-one matching contributions with immediate vesting* Many choices for comprehensive health insurance* Life insurance* Long-term disability coverage* Flexible spending accounts for healthcare and dependent care expenses## Modes of WorkPositions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.## Application DeadlineJob openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.## U-M EEO StatementThe University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.