Marketing Communications Assistant (71108)

Pratt Institute; New York (NY); Remote; USD 25,000 - 36,000; Part time

Job summary

Pratt Institute is seeking a part-time Marketing Communications Assistant to help develop and implement integrated campaigns that raise awareness, engage prospective students, and support enrollment goals. You will create content highlighting courses, faculty, students, alumni, and events while working with the Director of Marketing and program staff.

The ideal candidate writes well, loves storytelling, and uses data to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred.
• At least two years of marketing, communications, or PR experience.
• Experience creating digital content with photography, video, and graphics.
• Familiarity with social media marketing, email campaigns, and digital advertising.
• Experience with CMS and analytics tools is preferred.

Responsibilities

• Plan, create, and publish content for social media, websites, email campaigns, print materials, and more.
• Collaborate with program staff to develop content supporting strategic goals.
• Develop audience-focused campaigns to boost website traffic and inquiries.
• Monitor analytics to evaluate performance and identify improvement opportunities.
• Prepare reports summarizing marketing performance and insights.
• Support scheduling, organizing, and tracking projects.
• Contribute to inclusive communications and accessibility efforts.

Skills

Writing

Editing

Storytelling

Analytics

Time management

Collaboration

Education

Bachelor's degree

Tools

CMS

Google Analytics

Google DataStudio

Adobe CC

Salesforce

Meta Business Suite

Job description

Reporting to the Director of Marketing, the Marketing Communications Assistant will help develop and implement integrated marketing campaigns that increase awareness, engage prospective students, and support enrollment goals. Working closely with SCPS director of marketing and program staff, the assistant will help create compelling content that highlights our courses, faculty, students, alumni, and events.

The ideal candidate is a strong communicator with a passion for storytelling, digital media, and creative problem-solving informed by data and insights. They enjoy working across multiple projects, are eager to learn new marketing tools and strategies, and use data to improve campaign performance and audience engagement.

• Assist the Director of Marketing in planning, creating, and publishing engaging content for social media, websites, email campaigns, print materials, and other marketing channels, while remaining aware of trends and new tactics.
• Collaborate with SCPS program staff and instructors to develop content that supports strategic communication goals.
• Create audience-focused campaigns that increase website traffic, social media engagement, and prospective student inquiries.
• Help optimize digital marketing campaigns across multiple platforms.
• Monitor website, email, and social media analytics to evaluate campaign performance and identify opportunities for improvement.
• Prepare reports that summarize marketing performance and provide actionable insights.
• Assist with scheduling, organizing, and tracking projects.
• Support Pratt Institute's commitment to a welcoming environment and accessibility through thoughtful and inclusive communications.

Education:

Bachelor's degree in Marketing, Communications, Media Studies, Graphic Design, or a related field preferred.

Experience:

• A minimum of two years of professional or internship experience in marketing, communications, public relations, journalism, or a related field.
• Higher Education experience is preferred.
• Experience creating digital content using photography, video, and graphic design tools.
• Familiarity with social media marketing, email marketing, and digital advertising.
• Experience using project management tools, Google Shared Drive/Forms, Google DataStudio, Microsoft Office, Adobe Creative Cloud, and content management systems (CMS) is preferred.
• Experience using marketing analytics tools such as Google Analytics, Salesforce, Meta Business Suite, or similar platforms is desirable.

Knowledge & Skills:

• Strong writing, editing, and visual communication skills.
• Self-directed, collaborative team member with decision-making skills are required.
• Creative thinker with excellent organizational and time management abilities.
• Comfortable managing multiple priorities in a collaborative, fast-paced environment.
• Ability to analyze marketing data with the director of marketing, and use insights to make decisions that improve campaign performance.
• Strong interpersonal skills with the ability to work effectively with faculty, staff, and external partners.
• Curious, proactive, and eager to learn new technologies and marketing techniques.
• Commitment to inclusive communications and representing diverse audiences.

At Pratt SCPS, the successful candidate will:

• Have the opportunity to work in a strong educational environment, contribute to marketing innovative programs in art, design, architecture, technology, and creative professions.
• Gain hands-on experience across every stage of the marketing process.
• Work with a supportive team, support the Pratt strategic plan, and help connect creative learners with educational opportunities that advance their careers.

This is a part-time, 24 hours/week, remote position.