Remote Marketing Content & Campaigns Assistant

Pratt Institute; New York (NY); Remote; USD 25,000 - 36,000; Part time

Job summary

Pratt Institute is seeking a part-time Marketing Communications Assistant to help develop and implement integrated campaigns that raise awareness, engage prospective students, and support enrollment goals. You will create content highlighting courses, faculty, students, alumni, and events while working with the Director of Marketing and program staff.

The ideal candidate writes well, loves storytelling, and uses data to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred.
• At least two years of marketing, communications, or PR experience.
• Experience creating digital content with photography, video, and graphics.
• Familiarity with social media marketing, email campaigns, and digital advertising.
• Experience with CMS and analytics tools is preferred.

Responsibilities

• Plan, create, and publish content for social media, websites, email campaigns, print materials, and more.
• Collaborate with program staff to develop content supporting strategic goals.
• Develop audience-focused campaigns to boost website traffic and inquiries.
• Monitor analytics to evaluate performance and identify improvement opportunities.
• Prepare reports summarizing marketing performance and insights.
• Support scheduling, organizing, and tracking projects.
• Contribute to inclusive communications and accessibility efforts.

Skills

Writing

Editing

Storytelling

Analytics

Time management

Collaboration

Education

Bachelor's degree

Tools

CMS

Google Analytics

Google DataStudio

Adobe CC

Salesforce

Meta Business Suite

Job description

Pratt Institute is seeking a part-time Marketing Communications Assistant to help develop and implement integrated campaigns that raise awareness, engage prospective students, and support enrollment goals. You will create content highlighting courses, faculty, students, alumni, and events while working with the Director of Marketing and program staff.

The ideal candidate writes well, loves storytelling, and uses data to optimize campaigns.