Marketing Communications Analyst

Controlled Products Systems Group, Inc.; California; Hybrid; USD 99,000 - 163,000; Full time

Job summary

Controlled Products Systems Group is seeking a Marketing Lead to contribute to the development and execution of marketing plans, KPIs, and campaigns across residential, commercial, and industrial markets. You will partner with the marketing team to create ads and collateral for national and local campaigns, while driving branch sales and local market penetration.

The role requires 6+ years in marketing/PR, strong project management, and proficiency in MS Office.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Integrated marketing communications, Corporate communications, or equivalent experience.
• 6+ years of experience in a marketing, communications, or PR role.
• Proficient in MS Suite (PowerPoint, Excel, Word, Microsoft 360).
• Ability to assist in the development and execution of comprehensive marketing plans aligned with business objectives.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Responsibilities

• Contribute to the development and execution of marketing plans and KPIs for assigned area of business.
• Partner with marketing team in the creation of marketing and advertising elements for national and local campaigns.
• Collaborate with marketing, sales, and operations teams to create marketing collateral for monthly promotions.
• Develop and manage social media content and campaigns, track performance metrics and analyze results.

Skills

MS Suite

Project management

Campaign execution

Data-driven decisions

Communication

Marketing strategy

Customer segmentation

Education

Bachelor’s Degree in Marketing/Communications

Tools

PowerPoint

Excel

Word

Microsoft 365

Job description

Controlled Products Systems Group (CPSG), an affiliate of Chamberlain Group, is a one-stop distributor of access control and perimeter security products for professional dealers and installers across residential, commercial, and industrial markets. With a personal approach to business, our employees—whether in one of our branches nationwide or at our corporate office—are committed to serving our customers and supplier partners with dedication and expertise.

Essential Duties and Responsibilities

• Contribute to the development and execution of marketing plans and performance measurement (KPIs) for assigned area of business.
• Partner with the marketing team in the creation of marketing and advertising elements for national and local campaigns.
• This includes digital, print, direct marketing, sponsorships, and content creation, to enhance brand recognition, drive sales, and strengthen the value proposition for customers and prospects.
• Collaborate with marketing, sales, business development operations teams to create compelling marketing collateral for the company’s monthly promotional programs, in order to boost customer engagement and drive sales of CPSG’s core products and services.
• Participate in the research, development, creation, and deployment of localized marketing campaigns to drive branch sales and increase local market penetration.
• Administer the company’s sponsored co-op program to promote the marketing of residential door products for CPSG and its largest customers and prospects.
• Develop and manage engaging social media content and campaigns, track performance metrics, and analyze results to align with current social media marketing trends.
• Coordinate, plan, and monitor progress and deliverables for strategic marketing initiatives to ensure effective collaboration with team members and partners, successful project tracking, and overall program success.
• Support the planning and execution of industry trade shows.
• This includes coordinating logistics, developing engaging presentations and collateral.
• Collaborate with Marketing, Products and Services & sales team to maximize effectiveness and success of each event.
• Track and report on marketing campaigns, analyzing performance data and benchmarking against goals set by marketing leadership to ensure alignment and effectiveness.
• Administer the department's editorial calendar, ensuring projects stay on track and deliverables are met from start to finish.
• Maintain relationships with external vendors to ensure seamless collaboration and optimal performance in marketing initiatives.
• Effectively Communicate marketing campaigns and resources to internal team members and branch personnel to ensure awareness and alignment with company's product & services promotions and sales.
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect CPSG’s reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Communications, Integrated marketing communications, Corporate communications, or equivalent experience
• 6+ years of experience in a marketing, communications, or PR role
• Proficient in MS Suite (primarily PowerPoint Excel, Word, Microsoft 360)
• Ability to assist in the development and execution of comprehensive marketing plans aligned with business objectives.
• Strong project management skills with the ability to manage multiple projects simultaneously
• Comprehensive understanding of marketing & communication principles, strategies, and tactics
• Understanding of customer segmentation, targeting, and positioning strategies
• Ability to drive the execution of marketing campaigns that deliver measurable business impact
• Excellent communication and interpersonal skills for collaborating with internal teams and external vendors
• Demonstrated ability to analyze data and make data-driven decisions
• Able to multitask, prioritize and manage time efficiently to meet tight deadlines

Preferred Qualifications

• Bachelor's Degree
• Experience with graphic design skills
• Experience with social media platforms
• Experience with video creation for social media
• Experience Canva or other graphic and media platforms

The pay range for this position is $98,646.00 - $162,604.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [e-mail].

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. Chamberlain Group also includes Systems, LLC, a leading manufacturer of loading dock equipment for over 60 years, and Controlled Products Systems Group, a leading wholesale distributor of access control equipment in the U.S.

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