Sr. Manager, Lifecycle Marketing

The Chamberlain Group LLC; Oak Brook (IL); On-site; USD 130,000 - 209,000; Full time

Benefits offered by this job

Benefits package

401k

Incentive plan

Job summary

Chamberlain Group seeks a Senior Manager, Lifecycle Marketing to lead CRM email and SMS programs, driving revenue and subscriptions. The role partners across marketing, product, and analytics to optimize journeys, audiences, and data attributes while expanding AI-enabled capabilities.

Responsibilities include owning KPI dashboards, designing campaigns, and guiding cross-functional teams to deliver impactful lifecycle experiences that align with business goals.

Qualifications

• Bachelor's Degree in Business or Marketing.
• 7+ years of Marketing experience with Lifecycle, Email, SMS, CRM.
• 2-3+ years hands-on experience with Marketing Automation platforms (Braze, Salesforce Marketing Cloud, Pardot).

Responsibilities

• Own the lifecycle marketing strategy and execution for CRM across Email and SMS.
• Drive incremental revenue and subscriptions from CRM Journeys and optimize KPIs.
• Collaborate across teams to ensure campaigns launch with strong, results-driven execution.
• Advance data strategies and expand usage of Customer Experience capabilities.
• Lead dashboards and reports to showcase roadmap, learnings, and results.

Skills

Lifecycle Marketing

Email Marketing

Marketing Automation

Team Leadership

Cross-functional Collaboration

Education

Bachelor's Degree in Business or Marketing

Tools

Braze

Salesforce Marketing Cloud

Pardot

Job description

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. The Senior Manager, Lifecycle Marketing is responsible for developing and executing revenue driving, best in class Email and SMS lifecycle marketing programs across the customer base, driving unit sales, paid subscription growth, and lapsed customer reactivation. This role will also be the driving force for continuous Lifecycle Marketing results improvements, spanning across customer journey optimizations, expanding audience and data attributes, operating process improvements, leveraging AI and expanding use of full email technology capability to fundamentally elevate the Lifecycle Marketing capabilities. This role is a key cross-functional member of the Digital Marketing team and will be responsible for supporting critical Marketing and Product led growth initiatives and partnering collaboratively across cross-functional teams to grow the contribution and effectiveness of the Lifecycle Marketing team’s bottom line contribution to the business.

Essential Duties and Responsibilities

Own the lifecycle marketing strategy and execution for CRM including customer onboarding, activation, product usage and churn mitigation across Email and SMS channels

Responsible for driving increased incremental revenue and subscriptions from CRM Journeys; will own priority KPIs and be responsible for iterative process of Journey optimization.

Responsible for partnering across Lifecycle Marketing team and key cross-functional partners to ensure all lifecycle marketing campaigns are launched with strong attention to detail and execution- to ensure our customers receive brand communications that drive to business objectives as intended

Advance audience and data strategies, operating processes and expand usage of full suite of Customer Experience Platform capabilities

Own critical dashboards, KPI reports, and brand narratives to showcase launch and optimization roadmap + learnings, opportunities & results from Lifecycle Marketing

Execute email and SMS campaigns, including but not limited to design, development and deployment, and landing page development and publishing

Advise on customer messaging offers and creative to drive engagement, customer acquisition and retention through cross-functional collaboration

Collaborate with internal business partners to plan, develop, deploy, and successfully execute email marketing programs to achieve business objectives

Execute A/B and multi-variate test programs to increase customer acquisition and grow engagement, purchases, and loyalty

Seek, find and solve opportunities to leverage AI for team operating process opportunities & improvements

Drive collaboration/ connection points to other marketing and product teams

Stay up to date on lifecycle marketing channel best practices and the competitive landscape

Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

Protect Chamberlain Group’s reputation by keeping information confidential

Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

Contribute to the team effort by accomplishing related results and participating on projects as needed

Motivate and lead a high performance team by attracting, developing, engaging and retaining team members

Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies

Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications

Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values

Minimum Qualifications

Bachelor's Degree in Business or Marketing

7+ years of Marketing experience with significant time and experience across Lifecycle, Email, SMS, CRM Marketing; 2-3+ years hands-on experience with Marketing Automation platform (i.e. Braze, Salesforce Marketing Cloud, Pardot)

Ability to work in matrixed organization

Ability to travel up to 10% of the time internationally and domestically

Preferred Qualifications

Experience working in a ESP/ Marketing Automation platform tool (i.e. Braze, Salesforce Marketing Cloud, Pardot)

Demonstrated success executing email marketing campaigns

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.

In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).

This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply.

We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status.

We’re committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [e-mail].

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. Chamberlain Group also includes Systems, LLC, a leading manufacturer of loading dock equipment for over 60 years, and Controlled Products Systems Group, a leading wholesale distributor of access control equipment in the U.S.

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