Marketing Communication Strategist, Strategy and Insights, Reputation Marketing and Insights

Amazon; Seattle (WA); On-site; USD 106,000 - 185,000; Full time

Job summary

An established industry player is seeking a Marketing Communication Strategist to lead the development of paid messaging and integrated campaign strategies. This role involves collaborating with research teams to derive insights that drive impactful marketing campaigns across various channels. The ideal candidate will be resourceful, able to handle ambiguity, and possess a strong marketing background. Join a dynamic team that values innovation and creativity, where your contributions will significantly enhance the company's reputation and success.

Qualifications

• 6+ years of professional marketing experience with a focus on campaign strategy.
• Strong ability to analyze data and metrics for campaign improvement.

Responsibilities

• Develop integrated marketing plans based on campaign insights.
• Manage cross-functional teams to ensure alignment and execution.

Skills

Marketing Experience

Data Analysis

Campaign Development

Cross-Functional Collaboration

Communication Skills

Education

Bachelor's Degree

Master's Degree

Tools

Excel

Tableau

Job description

Marketing Communication Strategist, Strategy and Insights, Reputation Marketing and Insights

Job ID: 2966238 | Amazon.com Services LLC

As a Campaign Strategist on the Reputation Marketing and Insights team you will be responsible for developing paid messaging and integrated campaign strategy for reputational campaigns. This will include guiding the overall campaign chorus, across earned, owned and paid channels, to break through with singular narrative and achieve campaign goals. You will work closely with the research team to build on the body of existing insights, and to identify the learning gaps needed to produce a concise guiding insight and the focused message and proof-points that will maximize impact. In addition to insights, you will maintain the pulse on the external environment in which Amazon and its campaigns exist and stay abreast of upcoming developments and announcements being made by the company. The strategy team is responsible for ensuring no tactic is left off the table and that we execute cross-functional campaigns that help achieve results that are more than the sum of each part.

The work will challenge you to be resourceful, think big while staying connected to the details, translate research into messaging and strategic direction, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing. This is an individual contributor role.


Key job responsibilities
• Identify and communicate research needs for development of campaign strategy
• Develop paid campaign messaging and briefs driven by a core insight based on existing, new, cultural, historical data and research
• Work across multiple communications and business stakeholders to develop an integrated marketing plan based on the campaign insights and cross-channel go-to-market brief.
• Bring key stakeholder teams together through execution, ensuring deliverables are aligned to the brief.
• Create and manage substance repository (and associated research insights, approved legal language, etc.)
• Work with research and creative to develop testing protocol to evaluate and optimize campaign content and creative
• Work with research, creative, and partner teams to propose and develop future business actions and campaign substance that elevates Amazon’s reputation

About the team
This team sits within the Communications and Corporate Responsibility (CCR) organization.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Bachelors, Masters or equivalent

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Posted: February 28, 2025 (Updated 29 minutes ago)

Posted: April 28, 2025 (Updated about 21 hours ago)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.