Manager, Digital Media Strategist

Qlik; Raleigh (NC); Remote; USD 108,000 - 137,000; Full time

Job summary

A leading company in data analytics is seeking a Digital Media Strategist to enhance their paid media strategy. This role involves collaborating with marketing teams, analyzing performance data, and driving impactful media campaigns across various channels. The ideal candidate will possess a strong understanding of B2B digital media and demonstrate curiosity and proactivity in a fast-paced environment.

Benefits

Career progression pathways

Mentoring programs

Flexible work environment

Corporate Responsibility Employee Programs

Qualifications

• Strong understanding of key media channels.
• Experience using performance data to guide strategy.
• Comfortable in fast-paced, cross-functional environments.

Responsibilities

• Shape and scale paid media strategy.
• Monitor campaign performance and interpret data.
• Collaborate with internal teams and media agency.

Skills

Analytical mindset

B2B digital media

Curiosity

Proactivity

Ownership

Job description

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Description

What makes us Qlik?

A Gartner Magic Quadrant Leader for 15 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The Manager Digital Media Strategist Role

We’re looking for a strategic and analytical digital media expert to help shape and scale our paid media strategy. In this role, you’ll work closely with cross-functional marketing teams and our media agency to guide channel strategy, analyze performance, and drive business impact. You bring curiosity, initiative, and a strong understanding of B2B digital media across social, SEM, programmatic, CTV, and content syndication.

What makes this role interesting?

Media Strategy & Planning (50%)

• Partner with internal teams to shape campaign strategy aligned to business goals
• Develop media briefs and collaborate with the agency to ensure strong execution
• Evaluate and recommend media mix and audience strategies
• Guide creative asset development to ensure media fit

Analytics & Optimization (30%)

• Monitor campaign performance across channels and funnel stages
• Interpret data to uncover insights, opportunities, and areas for improvement
• Partner with analytics and agency teams to improve reporting and media measurement
• Advocate for data-driven decision-making across programs

Cross-Functional Collaboration (20%)

• Collaborate with Field, Global Programs, Web, and Content teams
• Ensure paid media aligns with broader marketing initiatives and messaging
• Champion media integration and consistent audience targeting across efforts

Here’s How You’ll Be Making An Impact

• Driving measurable impact through media
• Elevating strategy and execution across paid channels
• Partnering effectively with internal teams and our agency
• Continuously improving based on insights and results

We’re Looking For a Teammate With

• Strong understanding of key media channels: social, SEM, programmatic, CTV, content syndication
• Analytical mindset with experience using performance data to guide strategy
• Comfortable working in fast-paced, cross-functional environments
• Experience in B2B or enterprise tech is a plus
• Curious, proactive, and a strong sense of ownership are absolute requirements to do this role.

The location for this role is:
Location: Remote East and Central Coast

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!

More About Qlik And Who We Are

Find out more about life at Qlik on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

What else do we offer?

• Genuine career progression pathways and mentoring programs
• Culture of innovation, technology, collaboration, and openness
• Flexible, diverse, and international work environment

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs.

The anticipated base salary range for this role is $108,960.00 USD MIN – $136,190.00 MAX per year. Final compensation will depend on factors such as location, skills, education, experience, and organizational needs. Qlik offers a comprehensive benefits package.

Qlik is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable, and inclusive workplace.

Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, medical conditions, genetic information, national origin, age, marital status, veteran status, disability, or other protected characteristics. For US applicants, see the Department of Labor’s EEO Posters for more info.

If you need assistance applying due to a disability, email [e-mail]. All information will be handled per Qlik’s Recruitment Privacy Notice. We only respond to accommodation requests via email.

Qlik does not accept unsolicited search firm assistance for this role. Resumes from search firms without a valid agreement will be the property of Qlik, and no fee will be paid.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development, IT Services and Consulting, Technology, Internet

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