Marketing Communication Specialist

Americo Financial Life and Annuity; Kansas City (MO); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive pay

Bonus program

Paid training

Paid time off

401(k) with employer match

Tuition reimbursement

Parking nearby

Job summary

Americo Financial Life and Annuity is seeking a Marketing Communication Specialist to support life insurance and annuity products from our Kansas City office. This role focuses on translating product features into audience-ready content across digital, print, and agent-facing channels.

The position emphasizes collaboration with product, legal, and compliance teams, and requires strong copywriting, editing, and project management skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 0–2+ years in marketing, communications, copywriting or related.
• Strong copywriting, editing, and proofreading with attention to detail.
• Experience with desktop publishing tools and social/email marketing platforms.
• Ability to manage multiple projects and meet deadlines with minimal supervision.
• Portfolio or work samples demonstrating marketing communications experience.

Responsibilities

• Develop integrated campaign content across email, web, print, and agent-facing materials.
• Coordinate compliance reviews with Product, Legal, and Compliance.
• Track content through drafting, review, approval, and delivery on schedule.
• Support agent and IMO requests using pre-approved materials and route non-standard requests through reviews.
• Maintain brand voice and messaging across channels for consistency.
• Produce promotional and educational materials to support product features and positioning.
• Monitor engagement metrics and recommend content or channel adjustments.
• Collaborate with senior leadership on cross-functional initiatives.

Skills

Copywriting

Editing

Attention to detail

Time management

Independent work

Portfolio

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Canva

HubSpot

Social media platforms

Email marketing platforms

Job description

Americo is hiring a full time Marketing Communication Specialist to join our expanding team!

The hours for this position are Monday- Friday 8:00 - 5:00 at our Downtown Kansas City, MO office.

Overview

The Marketing department is responsible for developing clear, compliant communications that support Americo's life insurance and annuity products across digital, print, and agent-facing channels.

This role supports agents, IMOs, sales partners, internal teams, and consumers and plays a key role in translating product features, policy benefits, and process concepts into accurate, audience-ready content that supports sales, strengthens relationships, and protects the integrity of the Americo brands within established guidelines and service level expectations.

Key Responsibilities

• Develop integrated campaign content: Create clear, consistent messaging for life insurance and annuity products across email, web, print, and agent-facing materials, ensuring communications reflect product value, audience needs, and brand standards.
• Coordinate compliance reviews: Submit marketing content to Product, Legal, and Compliance for review through Compliance Tracking software. Track requested revisions through completion and confirm each piece has documented approval before it is released.
• Track content through the review process: Move communication pieces through drafting, review, revision, approval, and delivery on the established schedule, monitoring status and following up with reviewers to keep pieces on time.
• Support agent and IMO marketing requests: Fulfill agent advertising and content requests using pre-approved, brand-consistent materials and route non-standard requests through the compliance review process.
• Maintain brand and message consistency: Apply established brand voice, visual guidelines, and messaging frameworks across channels so agents, partners, and consumers experience a consistent Americo brand.
• Support product and sales education: Produce promotional and educational materials that help agents and internal teams understand product features, positioning, and competitive advantages for life insurance and annuity offerings.
• Track communication performance: Monitor engagement and response metrics, identify trends, and recommend content or channel adjustments that improve reach and effectiveness.
• Support cross-functional and ad hoc projects by partnering with senior leadership and other departments on special initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related
• 0-2+ years of work experience in any of the following: marketing, communications, copywriting, or related
• Strong copywriting, editing, and proofreading skills with exceptional attention to detail and accuracy.
• Working knowledge of desktop publishing and creative tools such as Adobe Creative Suite, Canva, HubSpot, and common social media and email marketing platforms.
• Ability to manage multiple projects simultaneously, meet deadlines, and work independently with minimal supervision.
• Portfolio or work samples demonstrating marketing communications, content development, and copywriting experience

Preferred Qualifications

• Familiarity with financial services and insurance products, including an understanding of compliance, disclosures, and regulatory requirements in marketing communications.

About Us

Americo: We're in this for life!

The roots of the Americo family of companies date back more than 100 years. Americo is a life insurance and annuity company providing innovative products to our customers. At Americo, it's the people who make things work, so we hope you join us!

What You'll Love About Working at Americo:

Compensation

Our competitive pay and robust bonus program, offered to all associates, will make you feel valued.

Learning and Development

We prepare you for success with a comprehensive, paid training program. Additionally, our Talent Development team creates various development opportunities for associates at every stage of their careers.

Work-Life Balance

We value work-life balance with our generous paid time off; you begin accruing hours every month, and they increase with tenure. All new hires earn over three weeks of paid time off annually, plus 11 paid company holidays. We also support new parents with maternity and parental leave programs, along with paid short-term and long-term disability benefits.

Health and Well-Being

We are committed to your health and are pleased to offer flexible benefits designed to support you and your family, with high-quality coverage and meaningful company contributions.

Benefits include PPO and HDHP medical plan options with HSA and FSA eligibility, along with dental and vision coverage. Additionally, we provide company-paid life insurance, disability coverage, a confidential EAP, a wellness program, comprehensive health resources, corporate fitness discounts, and a 401(k) plan with employer matching.

Future Planning

Americo offers a 401(k) with a company match. We also have tuition reimbursement programs to further your education.

Giving Back

We support several local organizations, such as Ronald McDonald House, Hope Lodge, the American Red Cross, Harvesters, and many more. Our associates volunteer their time and donate money alongside the company to make a difference in our community.

The Fun Stuff

Americo participates in the Kansas City Corporate Challenge, a great way to connect with coworkers. Additionally, we host events like a Royals Party at the K, a legendary Holiday Party, and in-office events with local vendors to allow associates to step away from work and enjoy each other's company.

Our newly renovated offices are conveniently located in downtown Kansas City, within walking distance of your favorite restaurants and attractions. Plus, you'll receive complimentary paid parking near our Americo offices. Downtown parking is a premium, but we've got you covered.