Marketing Cloud Engineer — Automation & Analytics

University Of Florida; Gainesville (FL); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Retirement options

Paid time off

Tuition assistance

PSLF eligibility

Job summary

University of Florida Advancement seeks a Marketing Cloud Engineer to oversee content for UF Advancement’s web communications, email marketing and digital assets on Main Campus (Gainesville). The role reports to the Director of E-Commerce & Marketing Cloud Architect and collaborates with communications, development and alumni teams to ensure impactful messaging across platforms.

The incumbent will build automations, journeys and personalization using AMPscript, administer Marketing Cloud,

Qualifications

• Bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.
• Degree in communications, public relations, marketing or related field with writing abilities.
• Five years of experience producing and directing digital communications; supervisory experience.

Responsibilities

• Assist in the administration of UF Advancement’s Marketing Cloud instance, including setup, maintenance, and account/access management.
• Serve as a resource for Marketing Cloud expertise, collaborating with Communications and other UFA units on platform initiatives.
• Develop, test, and implement Marketing Cloud solutions based on project requirements, ensuring quality and consistency.
• Oversee the integrity of the Marketing Cloud data structure and manage data extensions to support marketing and communication needs.
• Monitor email deliverability and ensure compliance with CAN-SPAM and other legal requirements.
• Develop and maintain automations, journeys, and personalization strategies using AMPscript and other tools to optimize email campaigns.
• Assist in the management of any current or future Marketing Cloud subsystems, including Marketing Cloud Intelligence, Distributed Marketing, and Interaction Studio.
• Ensure alignment of Marketing Cloud operations with UFA and UF requirements and industry best practices.

Job description

University of Florida Advancement seeks a Marketing Cloud Engineer to oversee content for UF Advancement’s web communications, email marketing and digital assets on Main Campus (Gainesville). The role reports to the Director of E-Commerce & Marketing Cloud Architect and collaborates with communications, development and alumni teams to ensure impactful messaging across platforms.

The incumbent will build automations, journeys and personalization using AMPscript, administer Marketing Cloud,