Marketing Cloud Engineer

UF Information Technology (UFIT); Gainesville (FL); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Retirement options

Paid time off

Professional development

Job summary

University of Florida Advancement seeks a Marketing Cloud Engineer to oversee content and communications across email, web, and digital assets.

The role collaborates with UFIT and development teams to implement best practices in data-driven marketing, analytics and site optimization, while ensuring editorial and branding standards are met.

Qualifications

• Bachelor's degree in an appropriate area and two years of relevant experience or equivalent combination.
• Florida driver’s license required.
• Experience with Marketing Cloud and data integrations preferred.

Responsibilities

• Administer UF Advancement’s Marketing Cloud instance and manage data structures and data extensions.
• Oversee e-commerce platforms and related tools, including payment gateway administration.
• Design and optimize Marketing Cloud journeys and automation for donor engagement.
• Maintain web content administration and ensure security, performance and compliance.
• Collaborate with cross‑unit teams to align digital communications with brand guidelines.

Skills

Content development

Information technology

Architecture

Site design

Web analytics

AMPscript

Marketing Cloud

Google Analytics

Education

Bachelor's degree

Tools

AMPscript

Marketing Cloud

Google Analytics

CyberSource

Job description

Classification Minimum Requirements

Bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.

Classification Title

IT Generalist II

Classification Minimum Requirements

Bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.

Job Description

The Marketing Cloud Engineer is responsible for oversight, creation and execution of content for the University of Florida Advancement’s (UFA) Web communications, email marketing and digital assets. Reporting to the Director of E-Commerce & Marketing Cloud Architect, this position will collaborate with other members of UFA’s communications, development and alumni departments to ensure seamless, creative and impactful messaging across platforms. The Assistant Director will guide e-communications developed by decentralized units to ensure they are in compliance with UFA’s editorial guidelines, messaging and visual identity standards. In addition, the incumbent will play a key role in executing UFA’s digital strategy, which will require an understanding of best practices in content development, information technology and architecture, site design, search-engine optimization and web analytics, along with strong consensus-building skills.

Marketing Cloud Administration

• Assist in the administration of UF Advancement’s Marketing Cloud instance, including setup, maintenance, and account/access management.
• Serve as a resource for Marketing Cloud expertise, collaborating with Communications and other UFA units on platform initiatives.
• Develop, test, and implement Marketing Cloud solutions based on project requirements, ensuring quality and consistency.
• Oversee the integrity of the Marketing Cloud data structure and manage data extensions to support marketing and communication needs.
• Monitor email deliverability and ensure compliance with CAN-SPAM and other legal requirements.
• Develop and maintain automations, journeys, and personalization strategies using AMPscript and other tools to optimize email campaigns.
• Assist in the management of any current or future Marketing Cloud subsystems, including Marketing Cloud Intelligence, Distributed Marketing, and Interaction Studio.
• Ensure alignment of Marketing Cloud operations with UFA and UF requirements and industry best practices.

E-Commerce

• Assist with managing e-commerce platforms, including the online giving system, digital event marketing tools, and auction solutions.
• Provide technical support and troubleshooting for e-commerce systems, including the UF Foundation’s credit card gateway (currently CyberSource).
• Collaborate with stakeholders to refine e-commerce strategies, focusing on donor experience, conversion rates, and reducing cart abandonment.
• Partner with the Director of E-Commerce to evaluate new or enhanced e-commerce solutions to meet the organization’s goals.

Digital Automation & Analytics

• Build and maintain automated data integrations between Marketing Cloud and other platforms, including CRM, online giving, and web applications.
• Design and optimize Marketing Cloud journeys to deliver strategic donor touchpoints and ensure consistent engagement.
• Analyze and report on campaign performance using Marketing Cloud Intelligence and Google Analytics.
• Create custom coding solutions to enhance automation and personalization in email marketing.
• Provide data-driven insights and recommendations to improve digital engagement strategies.

Digital Application Administration

• Support the administration of UF Advancement’s web presences, including CMS management, backend configuration, and troubleshooting.
• Assist in the maintenance of on-premises web environments, ensuring security and stability.
• Partner with teams to enhance digital content delivery and overall website performance.
• Collaborate with the Senior Director of Development Information Systems to ensure digital platforms meet organizational needs.

Web Security

• Support web security initiatives across UFF/UFAA properties, including auditing and compliance monitoring.
• Liaise with UFIT and other teams to manage SSL certificates and implement secure practices.
• Ensure compliance with PCI DSS standards and organizational policies related to web and email security.

Expected Salary

$75,000 – 85,000 annually, commensurate with education and experience. The University of Florida offers a competitive benefits package including:

• Affordable State Health Plans: Medical, Dental, and Vision Insurance
• Comprehensive Coverage: Life and Disability Insurance
• Secure Retirement Options: Generous plans to safeguard your future
• Paid Time Off: Including 11 paid holidays, as well as family, sick, and vacation leave
• Professional and Personal Growth: Opportunities through UF Training & Organization Development, leadership development, LinkedIn learning, and more
• Tuition Assistance: Benefit from the UF Employee Education Program
• PSLF Eligibility: We are a Public Service Loan Forgiveness Eligible Employer

Required Qualifications

• Bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.

A valid Florida driver's license is required.

Preferred

• Degree in communications, public relations, marketing or related field with writing abilities.
• Five years of experience producing and directing digital communications; supervisory experience.
• Knowledge of content development, information technology and architecture, site design, search-engine optimization and Web analytics.
• Prior experience in communications in development, fundraising, higher education or related areas, and knowledge of advancement philosophy and practices.
• Effective time management and organizational skills.
• Exceptional written and verbal communication skills, strong interpersonal abilities, and the capacity to engage effectively and collaboratively with a wide range of individuals are essential.
• Support the University’s commitment to creating a respectful and collaborative work environment that values integrity, professionalism, and mutual respect in all interactions.
• Excellent planning and digital project management skills.
• The ability to solve problems, using investigative research and analytical skills to develop and implement creative solutions.
• The ability to take initiative, accurately establish priorities, complete complex assignments with urgency and accuracy, and adapt quickly to changing needs and conflicting challenges.
• Strong knowledge of various digital communications and social media software and platforms, including content management systems and digital publishing tools.
• A sophisticated understanding of digital audiences and fluency in best practice tools and techniques for digital communications.
• The ability and willingness to travel. A valid driver license and good driving record are essential.
• Business expenses are reimbursed through a standard accounting system. The ability to pay expenses using your own personal credit card or funds and have them reimbursed is essential.

Health Assessment Required

No

Work sponsorship is not available for this position.