Marketing and Comm Spec II

University of Florida; Gainesville (FL); On-site; USD 60,000 - 74,000; Full time

Job summary

The University of Florida on the Gainesville campus is seeking a Marketing & Communications Specialist II to drive strategic storytelling across websites, social media, and digital assets, ensuring alignment with targets and brand standards.

You will develop written communications, design graphics, maintain the department site, support event coverage, mentor student staff, and collaborate with university communications to maximize impact.

Qualifications

• Bachelor's degree and three years of experience; or an associate's degree and five years in an appropriate area.
• Position requires a criminal background check.
• Valid Driver's License

Responsibilities

• Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and Recreational Sports; ensure all are in-line with appropriate targets, timelines, policies and techniques
• Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required
• Plan and create original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs
• Ensure all materials, art, or work produced follow proper brand standards and brand consistency
• Maintain the departmental website, updating content and design as needed
• Assist with creating communications for high-level stakeholders
• Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations
• Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed
• Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility
• Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics

Skills

Adobe Creative Suite

Writing & editing

Social media platforms

Brand communications

Planning & organization

Interpersonal skills

Verbal communication

Education

Bachelor's degree in marketing, public relations/communications, graphic design, advertising or business marketing

Tools

WordPress

Print production

Graphic design software

Job description

Marketing and Comm Spec II

Job No: 541144

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support, Recreation/Event Services

Department: 04020000 - SL-RECREATIONAL SPORTS

Job Description

Classification Title

Marketing & Communications Specialist II

Classification Minimum Requirements

A bachelor's degree and three years of experience; or an associate's degree and five years in an appropriate area of specialization; or an equivalent combination of education and experience.

Job Description

• Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and Recreational Sports; ensure all are in-line with appropriate targets, timelines, policies and techniques
• Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required
• Plan and create original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs.
• Ensure all materials, art, or work produced follow proper brand standards and brand consistency
• Maintain the departmental website, updating content and design as needed
• Assist with creating communications for high-level stakeholders
• Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations
• Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed
• Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility
• Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics

Program Management & Administration

• Determine workflow for project requests
• Set appropriate timelines, ensuring communication about project progress follow-up/follow-through on completion of projects
• Confer with clients to discuss and determine layout design and goals for communication pieces; Identify and communicate on complex project issues.
• Manage market-related archive files for the department including but not limited to media clippings, image files, design files, and back-up of all digital files.
• Collaborate with the Division of Student Life Marketing & Strategic Communications in the implementation of policies and procedures relating to the marketing and communications processes and procedures
• Prepare artwork files for printing and meeting vendor specifications
• Responsible for purchasing various marketing materials (e.g. print materials, signage, environmental design materials) with third party vendors

Student Development

• Recruit, train, supervise, coach, mentor and evaluate student and other part-time staff (approximately 50 student staff annually).
• Plan and facilitate regular staff meetings and training sessions for each assigned area including awareness and compliance with all University policies and procedures.
• Assist with the development of program training manuals and materials including safety and risk management practices to meet national standards and University policy.
• In coordination with unit area team and the Student Development & Engagement Unit, create and implement a comprehensive student development program.
• Communicate job responsibilities and expectations for student employees.

Financial & Other Duties as Assigned

• Work in tandem with Director of Programs to develop the operational budget for assigned unit area.
• Monitor budgets throughout the year and assist with quarterly reporting.
• Maintain proper inventory records.
• Serve as an active member of committees, work teams, and other global efforts within the Department of Recreational Sports and in Division of Student Life or University of Florida committees as needed
• Prepare and manage bi-weekly payroll and wage schedules and reports.
• Ensure Risk Management & Safety protocols are utilized appropriately within all assigned responsibilities.
• Provide feedback to supervisor regarding the safety and/or condition of programs, equipment, and facilities; conduct daily observations and/or use said equipment and facilities; immediately document and address all safety concerns; and operate a state vehicle as needed.

Expected Salary

$67,200

Required Qualifications

A bachelor's degree and three years of experience; or an associate's degree and five years in an appropriate area of specialization; or an equivalent combination of education and experience.

Position requires a criminal background check.

Valid Driver's License

Preferred

Education & Experience

• Bachelor's in marketing, public relations/communications, graphic design, advertising or business marketing
• Demonstrated experience in creating, managing and measuring marketing strategies, content creation and digital engagement.
• Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with a fluctuating and competing priorities
• Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
• Demonstrated experience in brand management

Skills

• Demonstrated proficiency with computers and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Demonstrated experience with website creation and editing (WordPress)
• Demonstrated proficiency in social media platforms
• Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
• Highly proficient in print-related applications and techniques
• Demonstrated planning and organization skills
• Demonstrated interpersonal skills

Abilities

• Proven ability to effectively lead and direct collaborative, customer-based services in a complex environment with multiple stakeholders
• Accuracy, attention to detail and a customer service-oriented attitude
• Demonstrated ability to function effectively in a fast-paced environment with frequent interruptions
• Demonstrated ability to handle multiple projects or tasks simultaneously
• Ability to work as part of a team in a multi-faceted environment

Health Assessment Required:No

Applications Close: 20 September 2026

Our Commitment

The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.