Digital Strategy Specialist

adventhealth

Orlando (FL)

On-site

USD 50,000 - 93,000

Full time

7 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Time Off

403(b) Retirement Plan

Parental Leave

Career Development

Well-being Resources

Mental Health Resources

Pet Benefits

Job summary

AdventHealth is hiring a Digital Strategy Specialist to lead marketing and communications efforts across channels in a fast-paced healthcare setting.

The role focuses on developing audience-centric campaigns, managing events, and coordinating with internal teams to ensure timely, compliant delivery of marketing initiatives. A Bachelor’s degree and at least 1 year of marketing experience are preferred.

Qualifications

Bachelor's degree required.
Minimum 1 year of marketing experience.
Strong written and verbal communications.
Proficiency in Microsoft Office and social media platforms.

Responsibilities

Manage speaker’s bureau and coordinate community speaking engagements.
Update social media channels and editorial calendar; collaborate on postings.
Lead event planning for internal and external audiences, including town halls and community events.
Monitor marketing activities for regulatory compliance and timely execution.
Lead data entry and reporting for event management software; manage inventories for promo items.

Skills

Marketing

Social media

Event planning

Project management

Written communication

Education

Bachelor's degree

Tools

Microsoft Office

Outlook

Word

PowerPoint

Excel

Adobe Acrobat Pro

Publisher

InDesign

Job description

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

All the benefits and perks you need for you and your family:

Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
Paid Time Off from Day One
403-B Retirement Plan
4 Weeks 100% Paid Parental Leave
Career Development
Whole Person Well-being Resources
Mental Health Resources and Support
Pet Benefits

Schedule:

Full time

Shift:

Day (United States of America)

Address:

900 HOPE WAY

City:

ALTAMONTE SPRINGS

State:

Florida

Postal Code:

32714

Job Description:

Manages the speaker’s bureau and coordinates community speaking engagements. Initiates and updates social media channels, maintaining the editorial calendar and collaborating with division and corporate teams on posting updates. Works with professional staff, graphic designers, printers, mail houses, and media vendors to ensure quality, timeliness, and cost-effectiveness. Stays up to date on marketing trends and makes recommendations for activities and initiatives. Monitors marketing activities to ensure compliance with applicable regulations and laws, resolving any issues that arise. Other duties as assigned. Leads data entry and reporting for event management software. Serves as project manager for assigned marketing and communications projects, taking them from concept through implementation. Sources and manages inventory for promotional items and collaterals, interfacing with the campus print shop and purchasing supplies for events. Leads event planning for both internal and external audiences, including town halls, presentations, and community events. Coordinates and organizes consumer and community-driven events, including volunteers, catering, venue, and internal event team coordination. Manages department traffic and overall project planning, booking, and submitting artwork as needed to publications and agencies. Collaborates with the marketing team and colleagues across the organization to develop and implement marketing and communications initiatives. The Digital Strategy Specialist is responsible for executing and optimizing digital marketing strategies across channels such as search, social, display, and video. This role supports strategic planning, audience development, budget recommendations, performance analysis, and ongoing optimizations to drive measurable business outcomes. The Digital Strategy Specialist partners closely with internal stakeholders, agency partners, and cross-functional teams to ensure digital initiatives align with organizational priorities and marketing objectives.

Knowledge, Skills, and Abilities:

Fundamental knowledge of marketing and communications.
Strong computer skills are required with high proficiency in Microsoft Office including Outlook, Word, PowerPoint, and Excel. Knowledge of Adobe Acrobat Pro. Basic working knowledge of Publisher, Visio, Photoshop, Illustrator, and/or Adobe InDesign is preferred.
Hands-on working knowledge of social media sites for business, including but not limited to Facebook, Twitter, LinkedIn, and YouTube. Demonstrated ability to grow consumer loyalty and followers in the social media space.
Ability to implement initiatives independently with minimal supervision. Must be a self-starter.
Strong time management and organizational skills with sharp attention to details. Strong project management skills are a requirement.
Ability to function in a fast-paced environment, juggling multiple projects and deadlines.
Ability to plan, execute, and manage community and special events.
Ability to work well with others using tact and diplomacy. Must be a team player.
Ability to influence and coordinate efforts of other team members in support of marketing initiatives.
Ability to always display a professional manner and maintain confidentiality.
May be occasionally asked to work nights or weekends and represent the group at community events.
Strong written and verbal communications skills are a must – with demonstrated ability to translate organizational needs into a concept and adapt writing style for specific audiences.
Proficiency in AP writing style standards.
Strong presentation skills, and ability to develop content and visuals for presentations.
Knowledge of Communications and Public Relations procedures.
Knowledge (intermediate to advanced) of the sales process.
Strong interpersonal skills; demonstrated team player, consensus builder, and persuasive presenter who can work well with others using tact and diplomacy; consistently delivers a high level of customer service to internal customers.
Ability to engage and interact with senior and/or executive leadership as well as physicians and directors.
Proficient in Excel, Publisher, InDesign, and PowerPoint.
Knowledge of patient database systems.
Knowledge of telephone protocol.
Organization and administrative skills with the ability to multi-task in a fast-paced environment.
Foundational knowledge and skills to implement integrated marketing programs, including marketing planning; creative concepting and execution; corporate communications; traditional, digital, and social media; project management, event planning and execution; research analysis; and physician relations.
Excellent quantitative and analytic skills.
Ability to think critically about many aspects of a marketing project to ensure that needs and resources are met to ensure timely and quality implementation.
Be able to assess risks associated with opportunities identified by market research, conduct market analysis and compile market data.
Strong, positive interpersonal skills, with a proven track record and successful marketing and business growth endeavors required.