Associate Director of Annual Giving, Digital Philanthropy

University of Florida; Gainesville (FL); On-site; USD 67,000 - 72,000; Full time

Benefits offered by this job

Health insurance

Retirement options

Paid time off

Tuition assistance

Public Service Loan Forgiveness

Job summary

University of Florida is seeking an Associate Director of Annual Giving, Digital Philanthropy to lead central digital campaigns across email, web, SMS, and other channels. The role partners with the Director to align strategy and calendar, and to drive donor acquisition, retention, and participation.

The ideal candidate has 1 year of annual giving or related experience plus a Master’s or a Bachelor’s degree in a relevant field.

Qualifications

• Master's or Bachelor's in a relevant field with annual giving experience requirement.
• Florida driver's license required.
• Strong project management, time management, and organizational skills.

Responsibilities

• Lead strategy and execution of central digital annual giving campaigns across email, web, SMS, and other channels.
• Coordinate crowdfunding campaigns and monitor performance with stakeholders.
• Drive annual giving strategies across 4–6 college/unit partnerships and monitor campaigns.
• Oversee Giving Day planning, website, and portal launch with internal/external partners.

Skills

Annual giving experience

Digital advertising

Project management

Education

Master's degree

Bachelor's degree

Tools

Salesforce Marketing Cloud

Donor databases

CRM systems

Job description

Associate Director of Annual Giving, Digital Philanthropy

Job No: 541201

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Advancement, Executive/Director/Management

Department: 50010000 - AD-VP ADVANCEMENT

Job Description

Classification Title

ASO DIR, Annual Giving

Classification Minimum Requirements

Master's degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelor's degree in an appropriate area of specialization and three years of appropriate experience in annual giving or related field.

Digital Campaign Strategy & Execution

• Lead the strategy, development, and execution of central digital annual giving campaigns across email, web, SMS/texting and other fundraising channels.
• Develop and execute digital fundraising strategies that support donor acquisition, retention, reactivation and increased donor participation.
• Work in partnership with the Director of Annual Giving Campaigns to align digital campaigns with the broader annual giving solicitation strategy and calendar.
• Develop campaign plans, timelines, creative deliverables, audience strategies, and execution plans for central digital fundraising initiatives.
• Project manage the development, implementation, testing, and optimization of digital campaign assets, including emails, landing pages, web content and other campaign opportunities.
• Coordinate SMS/texting strategy and execution for Annual Giving campaigns, including campaign planning, scheduling, deployment, vendor coordination and performance review.
• Develop processes to evaluate results of digital campaigns and report statistics and recommendations to appropriate parties.
• Serve as the Annual Giving liaison for GiveCampus Central and Unit Special Campaigns, coordinating with campus partners and Annual Giving team members to facilitate effective use of GiveCampus campaign functionality and support the development and execution of central and unit special campaigns.
• Coordinate with key partners, including Strategic Marketing & Communications and Marketing Intelligence, to ensure campaign strategy and execution align with university brand standards and maximize reach across channels and solicitation methods, integrating creative, social media, email deployment, audience strategy and campaign analytics.
• Serve as a resource for emerging digital fundraising opportunities and channels.

Crowdfunding Initiative

• Lead the operational execution and management of the Annual Giving crowdfunding initiative in alignment with the crowdfunding strategy and roadmap established by the Director of Annual Giving Campaigns.
• Manage the development, launch, maintenance, and closeout of crowdfunding campaigns, including campaign setup, page management, timelines, tracking, reporting, and ongoing campaign support.
• Develop and execute marketing strategies and communications to promote crowdfunding campaigns and increase participation and philanthropic support.
• Work in partnership with colleges, units, students, faculty, staff, and other campus stakeholders to support successful crowdfunding initiatives.
• Provide consultation and guidance to campaign partners regarding crowdfunding best practices, campaign structure, messaging, promotion, and digital fundraising strategy.
• Coordinate campaign communications and promotional activities across appropriate digital channels.
• Monitor crowdfunding campaign performance and provide regular updates, analysis, and recommendations to Annual Giving leadership and campaign stakeholders.
• Identify opportunities to improve crowdfunding performance and expand participation within the broader Annual Giving program.
• Serve as a primary operational resource for crowdfunding campaign development and execution across central and unit initiatives.

Annual Giving Unit Management

• Drive proactive annual giving strategies for 4 to 6 college and unit partnerships.
• Manage and execute annual giving direct marketing campaigns for assigned partners.
• Cultivate year-round participation and communication with partners to ensure successful progressions toward established goals and priorities.
• Track and monitor campaign progress and performance to make appropriate adjustments and recommendations.
• Evaluate campaigns and provide regular performance updates and analysis to unit partners.
• Develop strong working relationships with assigned partners and serve as a strategic resource for annual giving campaign planning and execution.

Stand Up & Holler Giving Day

• Lead the organization, timeline, and project management of the annual Giving Day website and Giving Day Unit Submission Portal launch.
• Manage the development, maintenance, and launch of the Giving Day website in partnership with appropriate internal and external partners.
• Oversee the Giving Day Unit Submission Portal, including campaign setup, content management, user access, submissions and administrative requirements.
• Partner with the Director of Annual Giving Campaigns and other Annual Giving team members to execute the digital components of the integrated Giving Day campaign.
• Assist with coordination Giving Day digital communications across web, email, SMS/texting and other digital channels.
• Manage timelines, deliverables, testing, quality assurance, and launch readiness for Giving Day web experiences.
• Serve as a primary web resource and point of contact for Annual Giving staff and campus partners participating in Giving Day.

Expected Salary

$67,000-72,000 annually, commensurate with education and experience.

Exceptional Benefits We Offer

• Affordable State Health Plans: Medical, Dental, and Vision Insurance
• Comprehensive Coverage: Life and Disability Insurance
• Secure Retirement Options: Generous plans to safeguard your future
• Paid Time Off: Including 11 paid holidays, as well as family, sick, and vacation leave
• Professional and Personal Growth: Opportunities through UF Training & Organization Development, leadership development, LinkedIn learning, and more
• Tuition Assistance: Benefit from the UF Employee Education Program
• PSLF Eligibility: We are a Public Service Loan Forgiveness Eligible Employer

The University of Florida offers a competitive benefits package.

Required Qualifications

Master's degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelor's degree in an appropriate area of specialization and three years of appropriate experience in annual giving or related field.

A valid Florida driver's license is required.

Preferred

The ideal candidate will possess:

• One to three years of annual giving, membership, direct marketing, or digital advertising experience.
• Prior experience in development or related fields.
• Prior experience developing and implementing special campaigns including social media and email marketing.
• Knowledge of annual giving within philanthropy.
• Ability to work collaboratively and as a team player.
• Proven project management, time management, and organizational skills.
• Competency in problem solving.
• Outstanding customer service skills; ability to cultivate and maintain positive relationships with both external and internal constituents.
• Ability to incorporate both quantitative and qualitative information and metrics into decision making.
• Accuracy, attention to detail and a customer service-oriented attitude.
• Technology savvy.
• Exceptional written and verbal communication skills, strong interpersonal abilities, and the capacity to engage effectively and collaboratively with a wide range of individuals are essential.
• Support the University's commitment to creating a respectful and collaborative work environment that values integrity, professionalism, and mutual respect in all interactions; demonstrated success collaborating with stakeholders; strong project management skills; experience in a data-driven environment; excellent organizational abilities; and the capacity to lead, influence, and inspire others are essential.
• Proficient in the following areas: Windows operating systems, Microsoft Word, Excel, and Access, as well as internet browsers and email platforms. Familiarity with donor databases, contact management systems, and tracking systems is also highly preferred.
• Familiarity with email software, preferably Salesforce Marketing Cloud.
• The ability and willingness to travel. A valid driver license and good driving record are essential.*

*Business expenses are reimbursed through a standard accounting system. The ability to pay for expenses using your own personal credit card or funds and have them reimbursed is essential.

Health Assessment Required:No

Applications Close: 27 September 2026

Our Commitment

The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.