Marketing & Catering Manager

Tea Innovations, LLC; Chico (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

TBar is seeking a high-energy Marketing & Catering Manager to accelerate growth by building the brand and driving revenue through marketing initiatives and our catering program.

You will own marketing strategies, CRM, social media, partnerships, and direct catering sales across multiple market locations, collaborating with restaurant teams to grow awareness, loyalty, and sales.

Qualifications

• Entrepreneurial mindset with bias toward action and results.
• Strong marketing strategy, brand development and campaign planning skills.
• Experience with digital marketing, social media, CRM, and content creation.
• Strong copywriting, editing and creative communication skills.
• Excellent organization, project management and time-management abilities.
• Strong sales and business-development instincts.
• Ability to work collaboratively with restaurant teams and partners.
• Food & beverage, hospitality, retail, or consumer marketing experience is a plus.
• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent real-world experience.

Responsibilities

• Develop and execute marketing strategies that drive traffic, sales, trial, frequency, and loyalty.
• Lead local marketing, digital campaigns, promotions, and community outreach.
• Manage TBar's CRM and loyalty initiatives to increase guest engagement and retention.
• Oversee social media strategy and develop compelling, on-brand content.
• Help create campaigns and experiences that reflect TBar's fun, energetic, and irreverent personality.
• Maintain brand consistency across all marketing channels and guest touchpoints.
• Identify new opportunities to build awareness and attract new customers.
• Own the strategy and execution of TBar's catering program.
• Drive B2B catering sales through strategic outreach and catering drops across all market locations: Sacramento, Rocklin, Chico, and Redding.
• Drive catering revenue through direct sales, promotions, community outreach, and third-party platforms.
• Develop relationships with businesses, organizations, schools, and community partners.
• Identify new markets and opportunities to grow catering sales.
• Track performance and continuously improve the catering experience.
• Manage marketing and catering budgets and measure return on investment.
• Coordinate with vendors, agencies, restaurant teams, and outside partners.
• Translate ideas into action and move projects from concept to execution.
• Report results, insights, and opportunities to company leadership.

Skills

Entrepreneurial mindset

Marketing strategy

Brand development

Campaign planning

Digital marketing

Social media

CRM

Copywriting

Project management

Sales and business development

Education

Bachelor's degree or equivalent experience

Tools

CRM platforms

Job description

We're looking for a high-energy, entrepreneurial Marketing & Catering Manager who can help accelerate TBar's growth.

This is a highly hands-on role with responsibility for both building the brand and driving revenue. You'll develop and execute marketing initiatives that generate awareness, trial, frequency, and loyalty while also building our catering business through direct sales, promotions, partnerships, and third-party platforms.

If you're someone who loves creating ideas, making things happen, measuring results, and finding new ways to get people excited about a brand, this could be a great opportunity for you.

What You'll Do

Marketing & Brand

• Develop and execute marketing strategies that drive traffic, sales, trial, frequency, and loyalty.
• Lead local marketing, digital campaigns, promotions, and community outreach.
• Manage TBar's CRM and loyalty initiatives to increase guest engagement and retention.
• Oversee social media strategy and develop compelling, on-brand content.
• Help create campaigns and experiences that reflect TBar's fun, energetic, and irreverent personality.
• Maintain brand consistency across all marketing channels and guest touchpoints.
• Identify new opportunities to build awareness and attract new customers.

Catering & Business Development (Some travel required)

• Own the strategy and execution of TBar's catering program.
• Drive B2B catering sales through strategic outreach and catering drops across all market locations: Sacramento, Rocklin, Chico, and Redding.
• Drive catering revenue through direct sales, promotions, community outreach, and third-party platforms.
• Develop relationships with businesses, organizations, schools, and community partners.
• Identify new markets and opportunities to grow catering sales.
• Track performance and continuously improve the catering experience.

Leadership & Execution

• Manage marketing and catering budgets and measure return on investment.
• Coordinate with vendors, agencies, restaurant teams, and outside partners.
• Translate ideas into action and move projects from concept to execution.
• Report results, insights, and opportunities to company leadership.

What We're Looking For

• Entrepreneurial mindset with a bias toward action and results.
• Strong marketing strategy, brand development, and campaign planning skills.
• Experience with digital marketing, social media, CRM, and content creation.
• Strong copywriting, editing, and creative communication skills.
• Excellent organization, project management, and time-management abilities.
• Strong sales and business-development instincts.
• Ability to work collaboratively with restaurant teams and a diverse range of partners.
• Food & beverage, hospitality, retail, or consumer marketing experience is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent real-world experience.

The TBar Fit

We're not looking for someone who simply manages marketing calendars. We're looking for someone who wants to build something.

The right person is creative, curious, competitive, hands-on, and comfortable rolling up their sleeves. Someone who can come up with the idea on Monday, launch it on Friday, and look at the numbers the following week to figure out how to make it even better.

If that sounds like you, we'd love to hear from you.