Marketing Sales Manager

TBar & Fusion Cafe; Sacramento (CA); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

401(k)

401(k) matching

Company car

Dental insurance

Employee discounts

Job summary

TBar & Fusion Cafe is seeking a Marketing & Catering Manager to lead brand-building and revenue growth across Chico, Redding and Sacramento markets with travel as needed. You’ll craft and execute campaigns, manage CRM and loyalty programs, and drive catering sales through partnerships and direct outreach.

The role demands entrepreneurial energy, strong marketing sense, and the ability to measure results and iterate quickly. Bachelor’s or equivalent experience in marketing is required.

Qualifications

• Bachelor's degree or equivalent real-world marketing experience.
• Proven ability to create and execute integrated marketing plans.
• Strong copywriting, editing and communication skills.
• Experience with digital marketing, social media, CRM, and content creation.

Responsibilities

• Develop and execute marketing strategies to drive traffic, sales and loyalty.
• Lead local marketing, digital campaigns, promotions and community outreach.
• Manage CRM and loyalty programs to increase guest engagement.
• Oversee social media and create on-brand content.
• Drive catering program strategy and B2B sales across market locations.
• Track performance and optimize campaigns; report results to leadership.

Skills

Marketing strategy

Brand development

Campaign planning

Digital marketing

CRM

Content creation

Copywriting

Project management

Time management

Sales and business development

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM software

Email marketing tools

Job description

Benefits:

Health insurance

Paid time off

Vision insurance

401(k)

401(k) matching

Company car

Dental insurance

Employee discounts

Position: Marketing & Sales Manager

Location: Chico, Redding and Sacramento markets (travel required) Reports To: CEO

Company Description

Tea Innovations, LLC is bringing a fresh, modern energy to a 5,000-year-old beverage through its TBar brand. Founded in Chico, CA in 2004, TBar has grown from a single location into a Northern California concept known for innovative tea creations, healthy fusion food, and an energetic, fun guest experience. From frozen and frosted to sparkling, steamed, and iced, TBar reimagines tea in ways that keep guests coming back. At the heart of the brand is a passionate team committed to great food, great drinks, and service from the heart. As TBar continues its growth, we're looking for talented, entrepreneurial team members who want to help shape the next chapter of the brand—and the next evolution of the tea revolution.

The Opportunity

We're looking for a high-energy, entrepreneurial Marketing & Catering Manager who can help accelerate TBar's growth.

This is a highly hands-on role with responsibility for both building the brand and driving revenue. You'll develop and execute marketing initiatives that generate awareness, trial, frequency, and loyalty while also building our catering business through direct sales, promotions, partnerships, and third-party platforms.

If you're someone who loves creating ideas, making things happen, measuring results, and finding new ways to get people excited about a brand, this could be a great opportunity for you.

What You'll Do

Marketing & Brand

Develop and execute marketing strategies that drive traffic, sales, trial, frequency, and loyalty.

Lead local marketing, digital campaigns, promotions, and community outreach.

Manage TBar's CRM and loyalty initiatives to increase guest engagement and retention.

Oversee social media strategy and develop compelling, on-brand content.

Help create campaigns and experiences that reflect TBar's fun, energetic, and irreverent personality.

Maintain brand consistency across all marketing channels and guest touchpoints.

Identify new opportunities to build awareness and attract new customers.

Catering & Business Development (Some travel required)

Own the strategy and execution of TBar's catering program.

Drive B2B catering sales through strategic outreach and catering drops across all market locations: Sacramento, Rocklin, Chico, and Redding.

Drive catering revenue through direct sales, promotions, community outreach, and third-party platforms.

Develop relationships with businesses, organizations, schools, and community partners.

Identify new markets and opportunities to grow catering sales.

Track performance and continuously improve the catering experience.

Leadership & Execution

Manage marketing and catering budgets and measure return on investment.

Coordinate with vendors, agencies, restaurant teams, and outside partners.

Translate ideas into action and move projects from concept to execution.

Report results, insights, and opportunities to company leadership.

What We're Looking For

Entrepreneurial mindset with a bias toward action and results.

Strong marketing strategy, brand development, and campaign planning skills.

Experience with digital marketing, social media, CRM, and content creation.

Strong copywriting, editing, and creative communication skills.

Excellent organization, project management, and time-management abilities.

Strong sales and business-development instincts.

Ability to work collaboratively with restaurant teams and a diverse range of partners.

Food & beverage, hospitality, retail, or consumer marketing experience is a plus.

Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent real-world experience.

The TBar Fit

We're not looking for someone who simply manages marketing calendars. We're looking for someone who wants to build something.

The right person is creative, curious, competitive, hands-on, and comfortable rolling up their sleeves. Someone who can come up with the idea on Monday, launch it on Friday, and look at the numbers the following week to figure out how to make it even better.

Compensation

Salary range $70k - $75k DOE

401k offered, including employer matching

10 days PTO

10 paid holidays a year

Health, dental & vision insurance.

Employee Discounts