Marketing Manager, Tap Rooms

Scorpion Therapeutics; Las Vegas (NV); On-site; USD 80,000 - 120,000; Full time

Job summary

Scorpion Therapeutics in Las Vegas is seeking a Marketing Manager, Tap Rooms, to lead marketing strategy and execution for a portfolio of tap rooms and brewpubs. The role focuses on driving guest traffic, dwell time, repeat visitation, and revenue through localized programming and partnerships.

You will own campaigns, digital and social marketing, events, and on-brand guest experiences, collaborating with Creative, Digital & Social, and venue teams to build scalable playbooks and ensure

Qualifications

• Bachelor’s degree in Marketing/Business/Hospitality or related field.
• 5+ years marketing experience in field/local, experiential, hospitality, retail, or on-premise marketing.
• Strong preference: multi-site marketing experience; craft beer/CPG/alcohol/hospitality experience; proven traffic/revenue results.

Responsibilities

• Develop and own the annual tap room marketing calendar and go-to-market plan.
• Drive foot traffic, dwell time, and repeat visitation via localized campaigns, promotions, loyalty, and seasonal/tentpole programming.
• Partner with Digital & Social on local content, paid media, email/CRM, and online reputation management.
• Build scalable programming frameworks/playbooks for consistent execution across markets.
• Own in-venue brand standards (menus, signage, merchandise, on-site creative) with Creative team.
• Lead marketing for new tap room openings (launch playbooks, grand openings, local awareness).
• Manage community/partnership marketing (vendors, sponsorships, charity nights, merchant/association partnerships).
• Coordinate national brand/product launches at the tap room level; partner on branded merchandise/POS/retail assets.
• Manage marketing budget (planning, allocation, PO/invoicing, vendor management, ROI tracking).
• Analyze performance and deliver reporting/recaps/quarterly business reviews.

Skills

Creative programming

Project management

Budget management

Strong communication

Education

Bachelor’s degree in Marketing/Business/Hospitality or related field

Tools

MS Office

CRM systems

POS systems

Job description

Position Summary

Marketing Manager, Tap Rooms leads marketing strategy and execution for a portfolio of tap rooms and brewpubs to drive guest traffic, dwell time, repeat visitation, and revenue via localized programming, digital/social marketing, events, partnerships, and on-brand guest experiences.

Responsibilities

• Develop and own the annual tap room marketing calendar and go-to-market plan.
• Drive foot traffic, dwell time, and repeat visitation via localized campaigns, promotions, loyalty, and seasonal/tentpole programming (beer releases, live music, game-day/sports).
• Partner with Digital & Social on local content, paid media, email/CRM, and online reputation management.
• Build scalable programming frameworks/playbooks for consistent execution across markets.
• Own in-venue brand standards (menus, signage, merchandise, on-site creative) with Creative team.
• Lead marketing for new tap room openings (launch playbooks, grand openings, local awareness).
• Manage community/partnership marketing (vendors, sponsorships, charity nights, merchant/association partnerships).
• Coordinate national brand/product launches at the tap room level; partner on branded merchandise/POS/retail assets.
• Manage marketing budget (planning, allocation, PO/invoicing, vendor management, ROI tracking).
• Analyze performance and deliver reporting/recaps/quarterly business reviews.

Qualifications

• Bachelor’s degree in Marketing/Business/Hospitality or related field (preferred).
• 5+ years marketing experience in field/local, experiential, hospitality, retail, or on-premise marketing.
• Strong preference: multi-site marketing experience; craft beer/CPG/alcohol/hospitality experience; proven traffic/revenue results.

Skills/Abilities

• Creative programming; local/experiential marketing; data-informed decision-making.
• Project management; cross-functional collaboration; strong communication.
• Budget management; MS Office; familiarity with digital/email/CRM and POS/reservation systems.

KPIs

• Traffic, dwell time, repeat visitation; revenue vs. budget; event impact; digital engagement and reputation; budget efficiency/ROI; on-time/on-brand execution.