Marketing & Business Development Manager

Insight Global; Washington; On-site; USD 70,000 - 100,000; Full time

Job summary

Insight Global is seeking a hands-on Marketing & Business Development Manager to increase brand awareness, generate qualified leads, and support our sales team through digital marketing, trade shows, technical content, and customer success stories.

This role will work closely with leadership and can build upon the company's existing marketing strategy to drive growth in our cannabis automation equipment portfolio.

Qualifications

• 3+ years of B2B marketing experience.
• Strong writing and communication skills.
• Experience with video production and editing.
• Knowledge of SEO, Google Analytics, Google Ads, and LinkedIn Ads.
• Graphic design experience (Adobe Creative Suite or Canva).
• Familiarity with CRM systems.
• Experience in industrial equipment, automation, manufacturing, or technical products is preferred.

Responsibilities

• Manage company website and SEO.
• Generate qualified sales leads through digital marketing.
• Produce videos showcasing equipment, customer installations, and training.
• Manage LinkedIn, YouTube, and other social media platforms.
• Create brochures, product sheets, and sales presentations.
• Write email marketing campaigns and customer success stories.
• Coordinate trade shows and marketing events.
• Work with sales to develop proposals and marketing materials.
• Track marketing performance and ROI.
• Manage Google Ads and LinkedIn advertising.
• Maintain brand consistency across all customer-facing materials.
• Photograph and document new equipment builds and installations.

Skills

B2B marketing

Writing & communication

Video production

SEO & analytics

Graphic design

CRM familiarity

Industrial knowledge

Tools

Google Analytics

Google Ads

LinkedIn Ads

HubSpot

WordPress

Adobe Creative Suite

Canva

Job description

Job Description

Job Description

Position Summary

A company known for designing and manufacturing automated weighing and packaging equipment for the cannabis industry are looking for a hands-on Marketing & Business Development Manager who can increase brand awareness, generate qualified leads, and support our sales team through digital marketing, trade shows, technical content, and customer success stories.

This role will work closely with leadership and can build upon the company's existing marketing strategy.

Responsibilities:

• Manage company website and SEO.
• Generate qualified sales leads through digital marketing.
• Produce videos showcasing equipment, customer installations, and training.
• Manage LinkedIn, YouTube, and other social media platforms.
• Create brochures, product sheets, and sales presentations.
• Write email marketing campaigns and customer success stories.
• Coordinate trade shows and marketing events.
• Work with sales to develop proposals and marketing materials.
• Track marketing performance and ROI.
• Manage Google Ads and LinkedIn advertising.
• Maintain brand consistency across all customer-facing materials.
• Photograph and document new equipment builds and installations.

Qualifications:

• 3+ years of B2B marketing experience.
• Strong writing and communication skills.
• Experience with video production and editing.
• Knowledge of SEO, Google Analytics, Google Ads, and LinkedIn Ads.
• Graphic design experience (Adobe Creative Suite or Canva).
• Familiarity with CRM systems.
• Experience in industrial equipment, automation, manufacturing, or technical products is preferred.

Preferred Skills:

• Photography
• Drone videography
• WordPress
• HubSpot or similar CRM
• AI tools such as ChatGPT for content creation
• Basic understanding of automation or manufacturing

Success After One Year Goals:

• Website traffic increased by at least 50%.
• Consistent flow of qualified leads every month.
• Professional product videos for every major machine.
• Monthly customer success stories published.
• Regular email campaigns to prospects and customers.
• Strong LinkedIn and YouTube presence.
• Marketing metrics and ROI reporting available to leadership.