Marketing and Demand Manager

Total Warehouse; Anaheim (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Total Warehouse in Anaheim, CA is seeking an experienced marketing leader to build and scale a high-performing organization supporting growth across material handling equipment, warehouse automation, and services. The role reports to the CEO and requires strategic thinking with execution discipline to drive qualified leads and revenue growth.

The ideal candidate will implement KPI-driven marketing systems, lead cross-functional teams, and establish a scalable operating model that boosts brand,

Qualifications

• 7+ years in B2B marketing leadership roles.
• Experience building KPI-driven marketing organizations.
• Strong content marketing track record.
• Deep SEO and digital marketing knowledge.
• Proven ability to drive measurable growth.
• Excellent communication and leadership skills.

Responsibilities

• Lead and develop the marketing team.
• Establish accountability, priorities, and performance standards.
• Create a scalable marketing operating system.
• Manage internal and external marketing resources.
• Develop and execute demand generation strategies.
• Partner with Sales leadership on growth initiatives.
• Deliver monthly marketing scorecards to the executive team.
• Track ROI and business impact of marketing investments.

Skills

Leadership

Content Marketing

SEO

Digital Marketing

Demand Generation

Marketing Automation

Analytics

CRM

Strategic Planning

Communication

Job description

Description

Total Warehouse is seeking an experienced marketing leader to build and scale a high-performing marketing organization that supports our growth across material handling equipment, warehouse automation, fleet management, service, rentals, parts, training, and technology solutions.

This leader will be responsible for developing and executing a comprehensive marketing strategy that increases brand awareness, drives qualified leads, supports revenue growth, and positions Total Warehouse as an industry leader in Asset Management, Fleet Lifecycle Management, and Material Handling Solutions.

The ideal candidate combines strategic thinking with execution discipline and has experience building measurable marketing systems that drive business results. Reports to CEO.

Requirements

Key Responsibilities

Leadership & Team Development

• Lead and develop the marketing team.
• Establish accountability, priorities, and performance standards.
• Create a scalable marketing operating system.
• Manage internal and external marketing resources.

Demand Generation

• Develop and execute lead generation strategies.
• Increase qualified opportunities for Sales.
• Improve conversion rates throughout the customer journey.
• Partner with Sales leadership on growth initiatives.

Content Strategy

• Build and manage company content calendar.
• Develop blogs, guides, videos, case studies, webinars, and customer success stories.
• Position Total Warehouse as an industry thought leader.
• Create content supporting all major business units.

Digital Marketing

• Website management and optimization.
• SEO strategy and execution.
• Paid advertising management.
• Marketing automation and CRM integration.
• Analytics and reporting.

Brand Development

• Maintain brand consistency.
• Improve customer engagement.
• Support company events and marketing initiatives.
• Develop customer success and testimonial programs.

Executive Reporting

• Deliver monthly marketing scorecards.
• Report marketing performance to executive leadership.
• Track ROI and business impact of marketing investments.

Required Qualifications

• 7+ years B2B marketing leadership experience.
• Experience managing marketing teams.
• Strong content marketing background.
• Strong SEO and digital marketing knowledge.
• Experience building KPI-driven marketing organizations.
• Strong communication and leadership skills.
• Demonstrated ability to drive measurable business growth.

Preferred:

• Material Handling Industry
• Industrial Equipment
• Manufacturing
• Industrial Distribution
• Logistics
• Warehouse Automation