Marketing & Branding Manager

USA Tech Recruit; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

USA Tech Recruit is seeking a Lead U.S. Brand Strategy professional to shape Our Client’s own-brand portfolio in Supplements, Health & Wellness and CPG. This full-time role offers Hybrid/Remote working and a pathway to influence major U.S. brand initiatives.

You will own U.S. brand strategy, drive campaigns across social, PR, influencers and retail, and manage the brand marketing budget while coordinating with Amazon, Costco, Target and DTC partners to ensure a unified brand experience.

Qualifications

• 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness.
• Proven track record building brands in the U.S. market.
• Hands-on experience owning and managing a brand marketing budget.
• Based in the U.S. with deep cultural fluency in U.S. consumer behavior.

Responsibilities

• Own U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.
• Drive end-to-end campaigns from planning and creative direction through channel execution across social, PR, influencers and retail.
• Own the brand marketing budget: plan spend, track ROI, deliver measurable brand-aware outcomes.
• Align Amazon, Costco, Target and DTC channels to create a unified brand experience.

Skills

Brand marketing

US market experience

Budget management

Cross-functional collaboration

Job description

Lead U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.

Employment: Full-time

Working Model: Hybrid / Remote

Key Responsibilities

Own U.S. brand strategy

Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio.

Drive end-to-end campaigns

Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.

Own the brand marketing budget

Plan spend, track ROI and deliver measurable brand-awareness outcomes.

Align Amazon, Costco, Target and DTC channels to create a unified brand experience.

What We’re Looking For

Required

• 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness
• Proven track record of building brands in the U.S. market
• Hands-on experience owning and managing a brand marketing budget
• Based in the U.S. with deep cultural fluency in U.S. consumer behavior

Preferred

• Big-brand or 4A agency background running U.S. campaigns
• Based on the U.S. West Coast, preferably California or Washington
• Cross-border team or international HQ experience