Brand Manager II

Global Overview; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Vision

Bonus

PTO

401K

Job summary

Global Overview in the United States seeks a growth-focused Brand & E-Commerce leader to drive Amazon-based strategies for clients. You will shape brand strategy, pricing, promotions, and launches for small to medium accounts, leveraging data to optimize performance.

You’ll collaborate across internal teams to align on long-term goals, develop data-driven recommendations from sales and consumer insights, and manage Amazon content and budgets to maximize profitability and growth.

Qualifications

• Post-secondary education or equivalent experience in Marketing preferred.
• 7+ Years of experience in Brand Management and / or E-Commerce.
• Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.).
• Experience working with internal and external business relationships.
• Experienced storyteller – communicating data to clients.

Responsibilities

• Drive overall strategy for brand, pricing, promotion, and launches for small to medium accounts.
• Develop and maintain strong relationships with key clients.
• Understand brand and competitive landscape to deliver growth strategy from qualitative analysis and quantitative data.
• Manage Amazon content and descriptive copy with internal/external partners.
• Manage brand budgets and profitability.
• Stay updated on Amazon marketing BETAs and programs.
• Develop media plans aligned to brand budgets and profitability.
• Develop data-driven recommendations using sales, market and consumer data.
• Collaborate with cross-functional teams to grow Amazon growth.
• Contribute from strategy to day-to-day operations.

Skills

Business acumen

Inquisitive nature

Strategic thinking

Decision-making

Leadership

Communication skills

Analytical skills

Independence

Initiative

Team motivation

Education

Post-secondary education or marketing experience

7+ years in Brand Management / E-Commerce

Tools

Amazon Advertising

Facebook

Google Ads

Job description

We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together.

POSITION OVERVIEW

We’re looking for someone who can help drive our clients’ growth to the next level, someone who understands what it takes to drive growth on Amazon, leveraging different tactics and strategies across retail and marketing to help our clients thrive. The ideal candidate will thrive in ambiguity, developing strategies based on deep understandings of the customer, competition, and Amazon capabilities - rooted in data and insights. You will work cross-functionally with internal partners to align on strategy and long-term goals for our clients.

Responsibilities/Accountabilities

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Knowledge/Skills

• Strong business acumen and inquisitive nature
• A balance to think big and long term, while acting on what it takes to get there
• Ability to learn, understand and converse around key business issues
• A respected and trusted leader with a proven track record of achievement
• Strong decision-making skills and an understanding of where projects fit into overall Company and development strategies
• Demonstrated integrity and maturity and a constructive approach to challenges
• Not afraid of hard conversations and takes them head-on but with tact
• Ability to operate independently given direction, and bring ideas and solutions to issues raised
• Strong passion for both speed and simplicity
• Ability to analyze and assess organizational needs and provide solutions accordingly.
• Strong written and verbal communication skills
• Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies.
• Detail-oriented and operationally-focused
• Ability to motivate teams to produce desired tangible outcomes within tight timeframes
• Takes initiative & brings impeccable follow-up skills
• Strong sense of autonomy
• Demonstrated problem-solving skills
• Demonstrated ability to lead multiple activities and assignments simultaneously.

Requirements

• Post-secondary education or equivalent experience in Marketing preferred
• 7+ Years of experience in Brand Management and / or E-Commerce
• Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.)
• Experience working with internal and external business relationships
• Experienced storyteller – taking all the data and being able to communicate that to the client in a meaningful way
• Strongly preferred: Amazon experience
• This position requires up to 25% travel

Benefits Description:

• Medical
• Vision
• Bonus
• PTO
• 401K

We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, and WI