Marketing Automation Specialist

My Amazon Guy; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Unlimited access to MAG School courses

Job summary

A full-service marketing agency is seeking a Marketing Automation Specialist to own and scale its marketing infrastructure. This critical role focuses on HubSpot architecture, lifecycle automation, and ensuring governance standards. The candidate will conduct audits, optimize systems, and maintain contact clarity within the CRM environment. Key requirements include 5+ years in marketing operations, hands-on HubSpot experience, and the ability to restructure complex CRM systems. The position supports remote work with a competitive salary and opportunities for professional development.

Qualifications

• 5+ years in Marketing Operations or RevOps.
• Expertise in HubSpot with a hands-on approach.
• Understanding of paid media funnels and conversion tracking.
• Strong understanding of paid media funnels and conversion tracking.
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks.

Responsibilities

• Conduct audits of marketing properties and workflows.
• Build structured lifecycle segments and optimize automated journeys.
• Document architecture and operational processes.
• Redesign lifecycle stages for clarity and reporting integrity.
• Establish naming conventions and governance standards.
• Restrict permissions and prevent ad hoc workflow creation.
• Document system architecture and operational processes.
• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer).
• Develop dynamic segmentation frameworks based on intent and readiness.
• Design and optimize automated nurture journeys.
• Align marketing automation with sales handoff rules.
• Eliminate unnecessary broadcast email volume.
• Ensure all workflows are tied to measurable revenue movement.
• Align outbound outreach with automation logic and avoid conflicting messaging.
• Maintain clean routing and lifecycle transitions; connect human sales with automation.

Skills

HubSpot experience

Marketing Operations

CRM restructuring

Lifecycle marketing

Segmentation frameworks

Paid media funnels

Governance enforcement

CRM cleanup

Tools

HubSpot

ActiveCampaign

Google Ads

Meta Ads

GA4

Retention.com

Trustpilot

Job description

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy

My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities

• Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
  
• Remove deprecated workflows and redundant structures
  
• Deduplicate contacts and companies
  
• Redesign lifecycle stages for clarity and reporting integrity
  
• Establish naming conventions and governance standards
  
• Restrict permissions and prevent ad hoc workflow creation
  
• Document system architecture and operational processes
  
• Lifecycle Marketing & Automation
• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
  
• Develop dynamic segmentation frameworks based on intent and readiness
  
• Design and optimize automated nurture journeys
  
• Align marketing automation with sales handoff rules
  
• Eliminate unnecessary broadcast email volume
  
• Ensure all workflows are tied to measurable revenue movement
  
• BDR & Marketing Alignment
• Align outbound outreach (ASIN review videos and follow-ups) with automation logic
  
• Prevent overlapping or contradictory messaging
  
• Ensure intent signals trigger correct actions
  
• Maintain clean routing and lifecycle transitions
  
• Connect human sales outreach with automation systems
  
• Attribution & Funnel Clarity
• Work across platforms including:
  
• HubSpot (CRM)
  
• ActiveCampaign
  
• Instantly
  
• Google Ads
  
• Meta Ads
  
• Retention.com
  
• WordPress
  
• GA4
  
• Google Search Console
  
• Google Business Profile
  
• Trustpilot
  
• You will:
  
• Improve multi-touch attribution visibility
  
• Align ad reporting with lifecycle progression
  
• Reduce reporting ambiguity for leadership
  
• Marketing Infrastructure Protection
• Protect system integrity from short-term workarounds
  
• Maintain documentation and system clarity
  
• Serve as long-term owner of marketing systems governance
  

Requirements

• 5+ years in Marketing Operations, RevOps, or Marketing Technology
  
• Deep, hands-on HubSpot experience (required)
  
• Proven experience cleaning and restructuring complex CRM environments
  
• Strong understanding of paid media funnels and conversion tracking
  
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks
  
• Experience building or restructuring automation systems
  
• Comfortable enforcing governance and setting system standards
  
• Experience working with distributed teams (Filipino team experience preferred)
  
• A dual-monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Unlimited FREE access to MAG School courses and SOP Library!
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement