Marketing Automation Specialist

WorkGenius Group; Menlo Park (CA); On-site; USD 83,000 - 124,000; Full time

Job summary

WorkGenius Group is seeking a Marketing Automation Specialist in Menlo Park, CA to design and run multi-channel campaigns using Salesforce Marketing Cloud. You’ll build journeys, optimize content, and ensure data-driven personalization across email, web, webinars, and landing pages.

You will work with ABM platforms (Demandbase, 6sense) and Movable Ink, leveraging SQL and Salesforce Data Cloud to segment audiences and tailor campaign delivery.

Qualifications

• 8+ years of hands-on Salesforce Marketing Cloud experience with deep expertise in Journey Builder, Automation Studio, AMPscript, SQL, and cross-channel campaign execution.

Responsibilities

• Build and optimize multi-step, cross-channel marketing automation journeys for our client using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, messaging, web, webinars, and landing pages.
• Execute personalized and dynamic campaigns using Movable Ink, AMPscript, SSJS, audience logic, real-time data, and ABM platforms such as Demandbase and 6sense.
• Use SQL and Salesforce Data Cloud to create audience segments, manage data extensions, and integrate targeting and personalization into campaign execution.
• Manage event and landing-page experiences using platforms such as Splash, RainFocus, and Zoom, including forms, tagging, testing, and deployment.
• Partner with MarTech, Analytics, Creative, and other stakeholders to manage requirements, timelines, quality assurance, technical delivery, governance, compliance, measurement, attribution, and optimization.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

AMPscript

SQL

Salesforce Data Cloud

ABM

Movable Ink

Marketing Automation

Cross-Channel Campaigns

Tools

Movable Ink

Splash

RainFocus

Zoom

Highspot

Tableau

Knack

Salesforce CRM

Salesforce Data Cloud

Demandbase

6sense

Job description

Title: Marketing Automation Specialist

Industry: Technology

Location: Menlo Park, CA

Duration: 12 Months | 11/16/2026 – 11/15/2027

Responsibilities

• Build and optimize multi-step, cross-channel marketing automation journeys for our client using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, messaging, web, webinars, and landing pages.


• Execute personalized and dynamic campaigns using Movable Ink, AMPscript, SSJS, audience logic, real-time data, and ABM platforms such as Demandbase and 6sense.


• Use SQL and Salesforce Data Cloud to create audience segments, manage data extensions, and integrate targeting and personalization into campaign execution.


• Manage event and landing-page experiences using platforms such as Splash, RainFocus, and Zoom, including forms, tagging, testing, and deployment.


• Partner with MarTech, Analytics, Creative, and other stakeholders to manage requirements, timelines, quality assurance, technical delivery, governance, compliance, measurement, attribution, and optimization.

Requirements

• 8+ years of hands‑on Salesforce Marketing Cloud experience with deep expertise in Journey Builder, Automation Studio, AMPscript, SQL, and cross‑channel campaign execution.


• Strong experience with ABM and personalization tools, including Demandbase, 6sense, and Movable Ink, plus working knowledge of Salesforce CRM and Salesforce Data Cloud.


• Experience with Knack for audience creation, logic structuring, and governance, as well as event, content, and measurement platforms such as Splash, RainFocus, Zoom, Highspot, and Tableau.


• Basic front-end development skills in HTML, CSS, and JavaScript for building and troubleshooting campaign content, landing pages, and forms.


• Strong technical project management, organization, and independent execution skills in a fast-paced marketing environment; WhatsApp Business API or similar business messaging experience is a plus.

Skills

• Salesforce Marketing Cloud


• Journey Builder


• Automation Studio


• AMPscript


• SQL


• Salesforce Data Cloud


• ABM


• Movable Ink


• Marketing Automation


• Cross-Channel Campaigns

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.