Marketing Automation Specialist V

Spectraforce Technologies, Inc.; Menlo Park (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Spectraforce Technologies, Inc. in Menlo Park is seeking a Marketing Automation Specialist V to own end-to-end SFMC journeys across email, messaging, and web touchpoints. You will drive personalized, scalable experiences and oversee technical execution in SFMC.

You will work with Salesforce Data Cloud, SQL-based segmentation, and tools like Movable Ink and Highspot to optimize campaigns, coordinate with MarTech, Analytics, and Creative teams, and ensure data governance and QA across channels.

Qualifications

• 8+ years hands-on marketing automation experience.
• Strong experience with SFMC and Data Cloud platforms.
• Proficiency in SQL for segmentation and analysis.

Responsibilities

• Build and optimize multi-step SFMC automation journeys across channels.
• Own dynamic content personalization using SFMC scripts (AMPscript/SSJS).
• Coordinate audience creation, governance, and tagging across channels.

Skills

SFMC Journey Builder

SFMC Automation Studio

SQL-based segmentation

Data Cloud familiarity

Tools

Movable Ink

Highspot

Splash

Zoom

Tableau

Job description

Job Title: Marketing Automation Specialist V

Duration: 12 Months

Location: Menlo Park CA

Position Overview

• We're looking for a hands‑on, detail‑oriented Marketing Automation Specialist with 8+ years of experience to join our Automation & Delivery team. In this role, you'll help drive last‑mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end‑to‑end execution.
• You’ll work across integrated channels—from email to WhatsApp messaging and splash/webinar pages—delivering real‑time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real‑world execution.

Must‑Have Skills

• Hands‑on experience across Salesforce Marketing Cloud and Salesforce Data Cloud, including Journey Builder and Automation Studio.
• Experience with an ABM platform such as Demandbase
• Strong analytical skills, including SQL‑based segmentation and campaign performance analysis

Nice‑to‑have Skills

• Multi‑channel marketing experience, including email, and managing complex customer journeys.
• Event marketing and event platform experience (Splash, RainFocus, Zoom).
• Adaptability in a highly dynamic environment where requirements and priorities shift frequently.

Years of overall experience required

• 8-10 years of experience

Degrees/certifications required

• No

Key Responsibilities

• Build and optimize multi‑step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Leverage knack for audience creation, logic setup, and governance across multiple channels.
• Manage and deploy Splash pages for webinars, events, and landing page experiences.
• Implement web forms and tagging using basic front‑end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
• Work with Salesforce Data Cloud to integrate real‑time audience insights and segmentation into campaign execution.
• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
• Coordinate with cross‑functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
• Ensure compliance with data governance, tagging standards, and campaign QA best practices.

Required Qualifications

• 5-7 years of hands‑on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross‑channel campaign execution.
• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
• Proficiency with Knack, including logic structuring and audience governance.
• Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot.
• Basic front‑end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
• Excellent organizational and technical project management skills with the ability to work in a fast‑paced, detail‑heavy environment.
• Self‑starter mindset with a strong bias for execution and continuous optimization.

Preferred Qualifications

• Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
• Comfortable operating within a high‑performing, fast‑moving growth marketing team.
• Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation-where data, creativity, and precision execution come together to power the customer journey

Interview Process

• How many rounds of interviews: 2/ 3 rounds of Interview 3 rounds
• Initial screen with CWAM and then potentially 1-2 more rounds focused on technical round focused on tools and systems (how they executed, which platforms they used) and work background and business context (e.g. journey building and the business rationale behind it).