Marketing Automation Specialist

Russell Tobin; Menlo Park (CA); Remote; USD 68,880 - 93,676; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(k) retirement savings

Life & disability insurance

Employee assistance program

Legal support

Employee discounts with preferred vendors

Job summary

This innovative firm is seeking a detail-oriented Marketing Automation Specialist to join its high-performing team. With 5–7 years of experience in Salesforce Marketing Cloud, you'll lead the technical execution of multi-channel campaigns, focusing on audience segmentation and dynamic content. Your role will involve building scalable, real-time experiences and optimizing marketing automation workflows. If you're passionate about campaign automation and data integration, this is the perfect opportunity to make a significant impact in a collaborative environment. Join a company that values operational excellence and offers comprehensive benefits to its employees.

Qualifications

• 5–7 years of experience in Salesforce Marketing Cloud with strong technical skills.
• Proficient in campaign automation and audience segmentation.

Responsibilities

• Build and optimize multi-step automation journeys in SFMC.
• Segment audiences and manage campaign assets for success.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Content Builder

AMPscript

SSJS

SQL

Audience Segmentation

Campaign Automation

Tools

Movable Ink

Splash

Highspot

Knack

Tableau

Job description

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This range is provided by Russell Tobin. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50.00/hr - $68.00/hr

Senior Associate Recruiter at Russell Tobin

Job Title: Marketing Automation Specialist (Marketing Associate IV)

Location: Remote (PST preferred) or Onsite in Menlo Park, CA

Pay: $50 - $68 / hour

Duration: 12-month contract (possibility of extension or conversion)

About the Role

We’re seeking a detail-oriented and technically skilled Marketing Automation Specialist to join a high-performing Automation & Delivery team. This role is ideal for someone with 5–7 years of hands-on experience in Salesforce Marketing Cloud (SFMC) and a deep understanding of audience segmentation, personalization, and dynamic content.

In this position, you’ll lead the technical execution of multi-channel campaigns—including email, event pages, and messaging—by building scalable, real-time experiences. The right candidate will be passionate about campaign automation, data integration, and operational excellence.

Key Responsibilities

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
• Create dynamic content using Movable Ink, AMPscript, and SSJS
• Segment audiences and build logic using SQL and Salesforce Data Cloud
• Manage webinar/event registration pages and landing pages using Splash
• Partner with Marketing Tech, Analytics, and Creative teams to ensure campaign success
• Support campaign tagging, measurement, attribution, and reporting
• Ensure campaign quality and data governance standards are met
• Coordinate campaign assets using Highspot and similar tools
• Continuously optimize performance across marketing automation workflows

Qualifications

Required:

• 5–7 years of experience using SFMC with deep knowledge of:
• Journey Builder
• Automation Studio
• Email Studio
• Content Builder
• Strong command of AMPscript, SSJS, and SQL for data integration and segmentation
• Experience using Salesforce Data Cloud for audience targeting
• Familiarity with campaign tools like Movable Ink, Splash, and Highspot
• Strong organizational, time management, and QA skills
• Experience working cross-functionally to manage complex campaign delivery
• Self-starter with a proactive mindset and eye for continuous improvement

Nice to Have:

• Experience integrating chat automation tools into marketing workflows
• Understanding of tagging strategies and conversion funnel metrics
• Strong communication skills and ability to deliver high-quality work on time
• Experience with tools like Knack, Tableau, or similar

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Social Networking Platforms and Software Development