Marketing Automation Specialist (Marketo)

Trimble; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Trimble is seeking a Marketing Automation Specialist to join their Revenue Marketing team. This role involves managing marketing campaigns in Marketo, requiring strong project management and communication skills. Ideal candidates will have B2B experience and a related degree, ready to collaborate across time zones.

Qualifications

• At least 2 years of experience in Marketing Automation Operations or a related technology role.
• Marketo Certified Expert (MCE) is a plus.
• Readiness to work closely with the Marketing Team located in the US.

Responsibilities

• Overseeing Marketo as a subject matter expert and establishing architecture governance.
• Developing and optimizing email marketing campaigns, including segmentation and A/B testing.
• Implementing lead nurturing programs to guide prospects through the sales funnel.

Skills

Proficiency in Marketo

Project Management

Communication

Collaboration

Education

Bachelor's or Master’s degree in marketing, technical disciplines, business, or data science

Job description

Trimble Transportation is seeking a Marketing Automation Specialist to join our Revenue Marketing team. In this role, you will operationalize cross-functional campaigns in Marketo. You will partner with Marketing stakeholders and leverage our MarTech stack to support their demand generation and revenue goals. This execution-focused role provides a great opportunity to grow your marketing operations skills in a dynamic, and collaborative environment.

The ideal candidate for this position will be self-motivated, always looking for ways to take operational excellence to the next level, and a strong team player who takes great pride in the quality, precision, and measurable results of their work.

You are ready if you have...

• Advanced proficiency with Marketo; Marketo Certified Expert (MCE) is a plus,
• At least 2 years of experience in Marketing Automation Operations or a related technology role,
• Readiness to work closely with the Marketing Team located in the US, with a work schedule adjusted to different time zones,
• Experience in a B2B and/or SaaS company,
• Bachelor's or Master’s degree in marketing, technical disciplines, business, information science, data science, or applicable experience,
• Excellent communication and collaboration skills, with proficiency in English,
• Strong project management skills and the ability to handle multiple projects simultaneously.

Transform yourself and become responsible for...

• Overseeing Marketo as a subject matter expert and establishing architecture governance for efficient, scalable, and best-in-class marketing campaigns,
• Developing campaign flows and designing new forms within the marketing automation platform to optimize user engagement and lead capture,
• Designing, building, and optimizing email marketing campaigns, including segmentation, scheduling, and A/B testing,
• Optimizing email deliverability and ensuring compliance with industry policies, CAN-SPAM regulations, and best practices to adhere to email marketing and deliverability standards,
• Developing and maintaining audience and contact lists, ensuring data hygiene, and empowering customer and prospect communication,
• Implementing lead nurturing programs to guide prospects through the sales funnel and increase conversion rates,
• Staying updated on industry trends and emerging technologies in marketing automation to drive innovation and efficiency.

About Our Transportation and Logistics Division

Trimble Transportation optimizes freight movement by providing shippers and carriers with mobility, enterprise, and mapping software to run their businesses more efficiently. As a leading provider of Transportation, Fleet, and Asset Management Software, as well as routing and mapping solutions, we are committed to increasing efficiency, reducing costs, and optimizing operations. Our Enterprise division markets and develops transportation supply chain planning, procurement, and execution software solutions as multiple point products and cloud-enabled solutions at various maturity stages.

Trimble’s Inclusiveness Commitment

We celebrate our differences. Diversity, Equity, and Inclusion are central to our success and improvement. We actively seek to include community members who reflect our customers and the communities we serve. We have programs to ensure our people are seen, heard, welcomed, and truly belong, regardless of who they are or where they come from.