Marketing Automation Specialist

Channel Impact; North Carolina; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Marketing Automation Specialist to join its remote team. The role requires executing marketing campaigns and managing data, ideal for an experienced professional passionate about marketing and demand generation, with competitive compensation and comprehensive benefits.

Benefits

Healthcare Package

Flexible paid time off

401k & Company Match

Learning & Development Stipend

Employee Referral Bonus

Qualifications

• 3 - 5 years experience in a high-tech company is required.
• Experience with Eloqua or Marketo is a plus.
• Ability to formulate analyses independently and excellent communication skills.

Responsibilities

• Execute marketing campaigns via email and landing pages.
• Manage data fields for hygiene and segmentation.
• Provide reporting on programs and campaigns.

Skills

Salesforce

Database Augmentation/Hygiene

Lead Scoring

HTML

CSS

Excel

Marketing Automation Best Practices

Education

BS/BA degree in a related field

Tools

Eloqua

Marketo

Job description

Join to apply for the Marketing Automation Specialist role at Channel Impact

Join to apply for the Marketing Automation Specialist role at Channel Impact

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are hiring a Marketing Automation Specialist to join our team. The ideal candidate is an experienced marketing automation professional with a passion for marketing and demand generation. You’ll have a data-driven mindset, an orientation toward process and excellent execution skills.

This salaried position includes benefits and is a remote worker role for candidates located in the U.S. and Canada.

What you'll be doing:

• Executing marketing campaigns via email, forms and/or landing pages
• Supporting list uploads and creating segmentations based on filter criteria
• Managing data fields for hygiene and segmentation
• Setting up invites and registration pages for marketing programs
• Setting up custom objects and embedding in the email via Field Merges
• Setting up automated programs
• A/B testing
• Providing reporting on programs and campaigns

What you bring:

• 3 - 5 years of Salesforce, Database Augmentation/Hygiene, Lead Scoring for a high-tech company. (REQUIRED)
• Experienced using Eloqua, or Marketo marketing automation platform. (A PLUS)
• Ability to formulate analyses independently, to transform data into actionable information. Excellent written and verbal communication skills.
• Experience with HTML, CSS for custom email and landing page builds.
• Well-versed with excel.
• A strong understanding of marketing automation best practices.
• You work well with client stakeholders, sharing information and best practices with your counterparts.
• You are a process driven thinker and comfortable with analysis and metrics.
• You take ownership of the result, and can independently determine what else needs to be done and how to do it.
• You can make recommendations and take actions in the face of incomplete information and uncertainty.
• You are fun to work with, and assume the best intentions with your colleagues and partners
• BS/BA degree in a related field
• Competitive compensation commensurate with experience.
• Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance.
• Flexible paid time off.
• Paid holidays.
• 401k & Company Match.
• Learning & Development Stipend.
• Employee Referral Bonus.

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

Referrals increase your chances of interviewing at Channel Impact by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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