Marketing Automation Specialist - Salesforce Marketing Cloud, LHH (Global; remote)

Lee Hecht Harrison; United States; Remote; USD 78,000 - 90,000; Full time

Job summary

A leading global company in human capital management is seeking a Digital Marketing Specialist to design and manage innovative marketing automation campaigns using Salesforce Marketing Cloud. The role offers flexible working hours with fully remote options, comprehensive benefits, and opportunities for professional growth within a dynamic and supportive environment.

Benefits

Flexible working hours

Comprehensive benefits including medical, dental, and vision

Annual bonus opportunity

Qualifications

• Minimum 2 years of experience in marketing automation, preferably with Salesforce Marketing Cloud.
• Strong understanding of HTML, CSS, and Ampscript.
• Minimum 3-4 years experience in a marketing automation role.

Responsibilities

• Design, implement, and manage end-to-end digital marketing campaigns in Salesforce Marketing Cloud.
• Build and optimize email marketing campaigns and templates.
• Analyze campaign performance and provide actionable insights.

Skills

HTML

CSS

Ampscript

Problem-solving

Attention to detail

Education

Bachelor’s degree in Marketing, Computer Science, or related field

Job description

Employer Industry: Human Capital Management

Why consider this job opportunity:
- Salary up to $78,000 plus annual bonus opportunity
- Growth opportunities within a global leader in human resources
- Flexible working hours and fully remote work options
- Access to the latest tools and technology in marketing automation
- Dynamic and supportive work environment fostering innovation
- Comprehensive benefits including medical, dental, vision, and paid leave

What to Expect (Job Responsibilities):
- Design, implement, and manage end-to-end digital marketing campaigns in Salesforce Marketing Cloud
- Build and optimize email marketing campaigns and templates to align with brand guidelines
- Set up and maintain automated workflows and marketing journeys based on audience segmentation
- Analyze campaign performance and provide actionable insights for future strategies
- Collaborate with cross-functional teams to align campaigns with business goals

What is Required (Qualifications):
- Bachelor’s degree in Marketing, Computer Science, or related field
- Minimum of 2 years of experience in marketing automation, preferably with Salesforce Marketing Cloud
- Strong understanding of HTML, CSS, and Ampscript for responsive email design
- Minimum 3-4 years of experience in a marketing automation role
- Excellent problem-solving skills and attention to detail

How to Stand Out (Preferred Qualifications):
- Salesforce Marketing Cloud certification
- Additional marketing automation platform certification
- Experience with A/B testing and analytics tools
- Knowledge of additional marketing platforms and their integration with Salesforce Marketing Cloud

#HumanCapitalManagement #MarketingAutomation #RemoteWork #CareerGrowth #SalesforceMarketingCloud

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