Marketing Automation Specialist

Aaa-Washington; Factoria (WA); Hybrid; USD 45,000 - 54,000; Full time

Benefits offered by this job

Health insurance

Paid time off

11 paid holidays

401(k) with company match

Flexible spending accounts

Job summary

AAA Washington is seeking a Marketing Automation Specialist to drive day‑to‑day execution, deployment, and optimization of email and SMS programs. You will support customer lifecycle initiatives, improve automation capabilities, and scale processes within Marketing Operations.

Hybrid work from our Bellevue, WA office is available, with options for remote work. The role requires 3+ years in email marketing and a Bachelor’s in marketing or related field, plus experience with Salesforce Marketing

Qualifications

• 3+ years of experience in email marketing, marketing automation, or related marketing operations.
• Experience managing email marketing campaigns, including build, test, deploy and optimize.
• Bachelor's degree in marketing, business, communications, or related field, or equivalent combination of education and experience.

Responsibilities

• Own day-to-day campaign execution across email, SMS, and other channels.
• Manage and prioritize a queue of campaign requests and communicate timelines to stakeholders.
• Implement personalization and dynamic content to deliver relevant messaging.
• Configure tracking codes to measure channel performance and campaign effectiveness.
• Execute A/B and multivariate tests to optimize messaging and journeys.
• Evaluate campaign performance and provide actionable recommendations.
• Conduct QA testing of campaigns and automation workflows prior to deployment.
• Present insights on campaign effectiveness to stakeholders.
• Support automated campaigns and customer journeys across platforms.

Skills

Email marketing

Marketing automation

Campaign optimization

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Knak

Litmus

Stensul

Salesforce CRM

Salesforce Data 360

Job description

Marketing Automation Specialist

WHAT YOU’LL DO:

The Marketing Automation Specialist is responsible for the day-to-day execution, deployment, and optimization of email and SMS marketing campaigns. The role supports the delivery of customer lifecycle programs while identifying opportunities to improve automation capabilities, processes, and scalability within Marketing Operations.

WHO WE ARE:

At AAA Washington, we equip our members with trusted service and expertise to confidently travel through life. We provide our members with best-in-class roadside assistance, discounts and rewards, travel services and insurance. For over 120 years, we’ve served our members, not shareholders, so our growth supports innovation for the Club today and for the future. Seeking to reflect the communities we serve and create an inclusive culture, we encourage employees to bring their full self to work and support applicants from all backgrounds, abilities and walks of life to apply.

WHY YOU’LL LOVE WORKING AT AAA WASHINGTON:

You’ll play an important role in bringing AAA Washington’s spirit of service and peace of mind to our membership. Consistently ranked as one of the Best Places to Work by Puget Sound Business Journal, we aim for work-life balance across the organization. We support hybrid and remote work options for many positions based in our corporate office (Bellevue, Washington) along with some of the best benefits in the region!

ESSENTIAL DUTIES/RESPONSIBILITIES:

• Own day-to-day campaign execution, including the building, testing, and deployment of communications across email, SMS, and other emerging marketing channels.
• Manage and prioritize a queue of campaign and project requests, follow up on pending project requirements, and communicate timelines and key updates with stakeholders across the organization.
• Implementpersonalization, dynamic content, and campaign logic to deliver relevant messaging and experiences.
• Configure and apply tracking codesto measure channel performance and campaign effectiveness.
• Execute andmonitorA/B and multivariate tests tooptimizemessaging, targeting, creative, and customer journeys.
• Evaluatecampaign performance and provide actionable recommendations to improve engagement, conversion, andretentionmetrics.
• Conduct quality assurance testing of campaigns, automation workflows, audience selections, and personalization logic prior to deployment;identifyand escalatetechnical issues to appropriate stakeholders for resolution.
• Present insights on campaign effectiveness, business impact, and opportunities for continuous improvementto key stakeholders.
• Support automated marketing campaigns, customer journeys, and triggered communications across marketing automation platforms.
• Contribute to the testing and adoption of new tools, features, and technologies that enhance marketing automation capabilities and operational effectiveness.
• Identifyopportunities to improve campaign processes, workflows, automation, and operational efficiencies.
• Monitor and managedirect responses fromoutbound communications, perform member outreach, and distributepertinentissues to business stakeholders.
• Participate in strategic marketingmeetings with key stakeholders.
• Ensure compliance with email, privacy, consent, and data governance standards.
• Stay current on channel capabilities, marketing automation technologies, industry trends, and best practices to inform effective marketing strategies and execution.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• None

MINIMUM QUALIFICATIONS:

• 3+ years of experience in email marketing,marketing automation, ora relatedmarketing operations function.
• Experience managing email marketing campaigns, including building, testing, deployment, and optimization.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent combination of education and experience.

PREFERRED QUALIFICATIONS:

• Proficiencywith Salesforce Marketing Cloud or comparable marketing automation platforms.
• Hands-on experiencewith email design and production tools, such as Knak, Litmus,Stensul, or comparable platforms.
• Understanding ofSMS marketing, including campaign execution, best practices, and related technologies.
• Experience with Salesforce CRM, Salesforce Data 360, or similar customer relationship management (CRM) and customer data platform (CDP) tools.
  

CERTIFICATES, LICENSES, REGISTRATIONS:

• Nonerequired.
• Industry-recognized certifications in Salesforce Marketing Cloud, marketing automation, or related marketing technologiesare a plus.

KNOWLEDGE, SKILLS, ABILITIES:

• Effective communicator with strong writing, speaking, and active listening skills.
• Organized and adaptable, with strong time management and ability to handle shifting priorities.
• Creative problem-solving skills witha strongattention to detail.
• Proactive and curious, with a strong interest in exploring new tools andtechnologies, experimenting withnew approaches, and continuously improvingprocesses and capabilities.
• Proficiencyin data analysis and the ability toleverageinsights tooptimizecampaigns across marketing channels.
• Advanced knowledge of A/B testing principles and performance optimization strategies.
• Knowledge of audience segmentation, list management, suppression, and targeting practices.
• Self-motivated and capable of working independently while driving tasks and initiatives forward with limited oversight.
• Proven ability to build rapport, earn trust, and collaborate effectively with cross-functional teams.
• Skilled atidentifyingerrors, inconsistencies, and opportunities to improve processes and outcomes.
• Knowledge ofchannel marketing,marketing automation technologies, emerging trends, and industry best practices.
• Strong project coordination and organizational skills, with the ability to align stakeholders andexecute againstprojectobjectives.
• Understanding of AI concepts, techniques, and emerging applications to improve marketing operations and efficiency.

SALARY:

• Hiring Range: $32.86 - $39.42 per hour and is based on candidate experience
• Bonus based on company performance

BENEFITS WE OFFER:

• Health insurance (medical, vision, dental and prescription drug)
• Up to 22 days of Paid Time Off (PTO) in the first year
• Eleven paid holidays in addition to PTO
• 401(k) with Employer Match
• Life, Short-Term Disability and Long-Term Disability insurance
• Flexible Spending Accounts
• 4 Hours of Volunteer Time Off per year
• On-Demand Pay / Earned Wage Access
• Free Premier RV AAA Washington Membership
• Travel, Insurance, and Membership Discounts and Perks
• Paid, on-going training throughout your career
• THRIVE wellness program
• Tax-advantaged commuter benefit
• Free parking
• Financial Literacy Education

WORK ENVIRONMENT & PHYSICAL DEMANDS:

Hybrid work from home and office required

It requires the employee to work inside for the duration of work. Must be able to remain in a stationary position, sitting for more than 50% of the time. This position will require occasionally moving about inside the office to access equipment, cabinets, etc. May work around office equipment which could be noisy, such as copiers and fax machines.

OTHER:

Equipment used: Computer, phone, various virtual technologies, other office equipment

Travel: Rarely Travel

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required.

DISCLAIMER:

Position/Job characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.