Marketing Automation Specialist (DE)

Kinguin

United States

Remote

USD 65,000 - 90,000

Full time

13 days ago

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Remote work

Flexible hours

Monthly bonus opportunities

Mental health platform

Free English lessons

Discount codes

Seniority bonuses

Job summary

Kinguin is seeking a marketing specialist to own and optimize direct campaigns for the German market. You will manage email, web push, and popup channels, leveraging data insights to boost engagement and conversions.

You will collaborate across marketing teams, conduct competitive analyses, and implement AI-driven improvements to accelerate time-to-market while maintaining a data-driven approach and strong KPI focus.

Qualifications

Native-level German required.
Experience in CRM, marketing automation, or similar role.
Experience with campaign optimisation, A/B testing, and performance analysis.
Strong understanding of KPIs like CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.

Responsibilities

Own end-to-end execution and optimisation of direct marketing campaigns for the German market (email, web push, popup).
Analyse campaign performance and run A/B tests to improve engagement and conversion.
Collaborate with other marketing teams on targeting and cross-channel campaigns.
Conduct competitive analysis and identify opportunities to improve campaign performance.
Manage product feed data for product-based campaigns (rec. engine).
Drive email and web push subscriber growth to boost channel potential.
Implement AI solutions to increase team efficiency and speed time-to-market.

Skills

German fluency

English communication

CRM

Marketing automation

Campaign optimisation

A/B testing

Performance analysis

Data-driven

AI tools

cross-channel collaboration

Tools

CRM tools

Job description

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with 20 million users worldwide. We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers.

If you value having Passion, Care & Impact in your daily work, you will fit great in our team! You can read more about our values and work here.

Let's shape the future together and make gaming accessible and inclusive for everyone!

What daily challenges are waiting for you?

Own the end-to-end execution and optimisation of direct marketing campaigns on the German market (channels: email, web push & popup).
Analyse campaign performance and run A/B tests to improve engagement and conversion.
Collaborate with other marketing teams on targeting and cross-channel campaigns.
Conduct competitive analysis and identify opportunities to improve campaign performance.
Manage product feed data required for product-based campaigns (product recommendations).
Drive email and web push active subscriber growth to boost the potential of these channels.
Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaigns.

What you need to be successful in this role?

Native-level German and strong English communication skills.
Experience in CRM, marketing automation, digital marketing, or a similar role.
Experience with campaign optimisation, A/B testing, and performance analysis.
Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.
A data-driven, proactive approach and ability to work independently.
Experience with AI tools and solutions.
Strong collaboration skills and interest in working across marketing channels.

What we offer?