Marketing Automation Specialist

Ipivot; United States; A distancia; USD 9500 - 16.000; Jornada completa

Descripción de la vacante

Ipivot is seeking a Marketing Automation Specialist with deep Oracle Eloqua expertise to lead end-to-end Eloqua implementations, design automated campaigns and customer journeys, and drive integrations with major CRMs. You will shape demand generation strategies, analytics, and governance across campaigns.

The role requires 8–16 years of experience and a strong background in enterprise marketing automation.

Formación

• Strong hands-on experience with Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation solutions.
• Expertise in Campaign Canvas, Program Canvas, segmentation, email campaigns, forms, landing pages, lead scoring, contact management, and campaign reporting.
• Experience leading end-to-end Eloqua implementations, enhancements, campaign transformation, and marketing automation programs.
• Strong understanding of demand generation, lead nurturing, customer journeys, personalization, campaign orchestration, and marketing analytics.
• Experience integrating Eloqua with Salesforce CRM, Oracle Sales / Fusion CRM, or comparable enterprise CRM platforms
• Knowledge of REST APIs, SOAP web services, SFTP integrations, middleware, data mapping, and synchronization
• Experience in solution architecture, technical design, testing, deployment, production support, and platform governance.
• Strong stakeholder management, delivery leadership, team mentoring, resource planning, and client communication skills.

Responsabilidades

• Lead end-to-end Oracle Eloqua solution architecture, implementation, enhancement, and support.
• Design and manage automated campaigns, customer journeys, audience segmentation, lead nurturing, and lead‑scoring models.
• Drive CRM, CDP, analytics, and third-party application integrations with robust data synchronization and validation.
• Manage campaign quality assurance, testing, deployment, troubleshooting, and root-cause analysis.
• Define marketing KPIs, dashboards, reporting standards, and campaign optimization strategies.
• Establish platform governance, reusable templates, naming conventions, access controls, and standard operating procedures.
• Lead technical and functional teams, manage delivery commitments, and engage with business and technology stakeholders.
• Support solution demonstrations, proof-of-concepts, effort estimation, proposals, and pre-sales activities.

Conocimientos

Oracle Eloqua / Oracle Marketing Cloud

Campaign Canvas

Program Canvas

Segmentation

Email campaigns

Forms

Landing pages

Lead scoring

Contact management

Campaign reporting

End-to-end Eloqua implementations

Demand generation

Lead nurturing

Customer journeys

Personalization

Campaign orchestration

Marketing analytics

REST APIs

SOAP web services

SFTP integrations

Middleware

Data mapping

Synchronization

Solution architecture

Technical design

Testing

Deployment

Production support

Platform governance

Stakeholder management

Delivery leadership

Team mentoring

Resource planning

Client communication

Pre-sales activities

Educación

Any Graduate

Any Post Graduate

Any Diploma

Herramientas

Salesforce CRM

Oracle Fusion CRM

Oracle Eloqua integrations

Middleware

SFTP integrations

Descripción del empleo

Job Role - Marketing Automation Specialist Oracle Eloqua

Location: PAN India
Experience: 8 - 16 Years
Qualification: Any Graduate | Any Post Graduate | Any Diploma

Required Skills & Experience

• Strong hands‑on experience with Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation solutions.
• Expertise in Campaign Canvas, Program Canvas, segmentation, email campaigns, forms, landing pages, lead scoring, contact management, and campaign reporting.
• Experience leading end-to-end Eloqua implementations, enhancements, campaign transformation, and marketing automation programs.
• Strong understanding of demand generation, lead nurturing, customer journeys, personalization, campaign orchestration, and marketing analytics.
• Experience integrating Eloqua with Salesforce CRM, Oracle Sales / Fusion CRM, or comparable enterprise CRM platforms.
• Knowledge of REST APIs, SOAP web services, SFTP integrations, middleware, data mapping, and synchronization.
• Experience in solution architecture, technical design, testing, deployment, production support, and platform governance.
• Strong stakeholder management, delivery leadership, team mentoring, resource planning, and client communication skills.

Preferred / Good-to-Have Skills

• Oracle CX Sales Cloud / Oracle Fusion Sales
• Salesforce CRM and marketing integrations
• REST APIs, SOAP, middleware, and enterprise integration patterns
• Oracle Unity Customer Data Platform (CDP)
• Marketing analytics, BI, dashboards, and campaign KPI optimization.
• Email deliverability, consent management, and data privacy compliance
• Agile delivery methodologies and Oracle Eloqua certifications

Key Responsibilities

• Lead end-to-end Oracle Eloqua solution architecture, implementation, enhancement, and support.
• Design and manage automated campaigns, customer journeys, audience segmentation, lead nurturing, and lead‑scoring models.
• Drive CRM, CDP, analytics, and third-party application integrations with robust data synchronization and validation.
• Manage campaign quality assurance, testing, deployment, troubleshooting, and root-cause analysis.
• Define marketing KPIs, dashboards, reporting standards, and campaign optimization strategies.
• Establish platform governance, reusable templates, naming conventions, access controls, and standard operating procedures.
• Lead technical and functional teams, manage delivery commitments, and engage with business and technology stakeholders.
• Support solution demonstrations, proof-of-concepts, effort estimation, proposals, and pre-sales activities.