Marketing Automation Specialist-North America

Fortinet, Inc.; Sunnyvale (CA); On-site; USD 80,500 - 89,400; Full time

Benefits offered by this job

Medical insurance

401(k)

Paid holidays

Vacation time

Sick time

Job summary

A leading cybersecurity company seeks a Marketing Automation Specialist to drive engagement through campaign management. This role involves configuring automation campaigns, collaborating with marketing teams, and data manipulation. The ideal candidate has experience with Pardot and strong skills in project management and Excel. This position offers a competitive salary range of $80,500-$89,400, with various benefits including medical insurance and equity program participation.

Qualifications

• 1-2 years of experience with Marketing Automation systems, Pardot preferred.
• Intermediate to advanced level of data manipulation in MS Excel is required.
• Ability to thrive in ambiguous and/or fluid business conditions.

Responsibilities

• Support regional Marketing Automation campaign requests from intake to activation.
• Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, and segmentations.
• Collaborate with the field marketing teams to define campaign requirements.

Skills

Attention to detail

Time management

Project management

Data manipulation in MS Excel

Communication skills

Education

Bachelor’s Degree in Business Management, Marketing or related field

Tools

Pardot

MS Excel

HTML

CSS

JavaScript

Job description

Marketing Automation Specialist - NAMER

In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers and demand generation team. This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.

Primary Responsibilities:

• Support regional Marketing Automation campaign requests from intake to activation -Manage a plan of record for campaign execution and delivery
• Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
• Collaborate with the field marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
• Prepare offline marketing campaign data for system imports
• Perform data manipulation; standardization, normalization and re-formatting data in an automated or manual capacity including MS Access, MS Excel, Notepad, etc.
• Proactively suggest data stewardship process and technology improvements
• Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation
• Complete other duties as required

Qualifications and Skills:

• Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
• Thrive in ambiguous and/or fluid business conditions with a positive attitude
• Ability to be concise and clearly communicate electronically and orally
• Time management and project management are critical skills
• Ability to work independently and collaboratively
• Appreciation and comfortable with International cultures and settings
• Experience with data manipulation in MS Excel; intermediate to advanced level
• 1-2 years of experience with Marketing Automation systems, Pardot preferred
• Bachelor’s Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
• Bonus: Front-End Web Development including HTML, CSS, JavaScript
• Keywords: Eloqua, Hubspot, Marketo, Pardot
• Location: Sunnyvale, CA, United States or Remote

Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11paid holidays, vacation time, and sick time as well as a comprehensive leave program.

Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $80,500-$89,400 Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.

All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion