Email Marketing Automation Specialist

ShowMojo; United States; Remote; USD 17,000 - 24,000; Full time

Job summary

PropertyTek is seeking a Marketing Automation Specialist to architect and manage HubSpot workflows across the ShowMojo and Tenant Turner brands. This remote contractor role focuses on designing automation logic, not merely executing templates, with a US‑hours-adjacent schedule.

Responsibilities include building multi-branch workflows, lead scoring, segmentation, lifecycle email flows, landing pages, and campaign assets in HubSpot. Strong copywriting and WordPress publishing skills are required.

Qualifications

• Demonstrated HubSpot workflow architecture experience; design multi-branch automation from blank canvas.
• Hands-on experience building lead scoring models.
• Experience building segmentation strategies (behavioral, firmographic, lifecycle).
• Experience designing lifecycle-stage email flows (nurture to renewal).
• Experience building landing pages in HubSpot CMS or page builder tools.
• Hands-on HubSpot Marketing Hub experience: emails, pages, campaigns.
• 3+ years in marketing automation; 1–2 years focused on HubSpot.
• Strong B2B email copywriting skills with samples to share.
• Experience publishing content in WordPress.
• Sharp QA eye: catch broken links, personalization tokens, rendering issues.

Responsibilities

• Design and build multi-branch HubSpot workflows from scratch.
• Architect lead scoring models tailored to property management buyers.
• Build segmentation logic for property management (portfolio size, markets, products).
• Design lifecycle email flows (lead nurture, onboarding, activation, upsell, renewal, win-back).
• Set up campaigns in HubSpot and coordinate assets (emails, landing pages, forms).
• Build and send emails; QA before sending; maintain email calendar and schedule.
• Coordinate email sends with Customer Success and keep HubSpot organized.
• Own UTM tracking and attribution for campaigns and links.

Skills

HubSpot workflows

Lead scoring

Segmentation

Lifecycle emails

HubSpot CMS landing pages

HubSpot Marketing Hub

Marketing automation (3+ yrs)

B2B email copywriting

WordPress publishing

QA & quality checks

Data-driven optimization

Cross-team coordination

US-hours remote work

Tools

HubSpot

WordPress

Job description

About PropertyTek

PropertyTek is a private equity-backed holding company transforming property management through a growing portfolio of SaaS brands. Our products power leasing automation for single- and multifamily residential property managers.

We’re looking for a Marketing Automation Specialist who thrives in a fast-paced, growth-oriented environment. This is a role that will build the systems that move leads through our marketing funnel, directly supporting Sales and our mission to transform the property technology landscape.

Role Overview

We’re hiring a Marketing Automation Specialist to own HubSpot workflow architecture across our property management SaaS portfolio (ShowMojo and Tenant Turner). This is not an execution-only role: the person in this seat designs and builds the automation logic that drives lifecycle marketing, not just runs pre-built workflows.

This is a contractor position, remote, Philippines-based preferred.

Key Responsibilities

Workflow Architecture

• Design and build multi-branch HubSpot workflows from scratch, not just editing existing sequences
• Architect lead scoring models tailored to property management buyer behavior
• Build segmentation logic specific to the property management vertical (portfolio size, unit count, market, product line — ShowMojo vs. Tenant Turner)
• Design lifecycle-stage email flows: lead nurture, trial/onboarding, activation, upsell/expansion, renewal, win-back

Hubspot Execution

• Set up campaigns in HubSpot, bringing together the emails, landing pages, forms, and assets for each one
• Build and send emails in HubSpot, including newsletters, one-off sends, and nurture emails
• QA every email before it goes out
• Own the marketing email calendar: keep it current, keep every team informed of what’s going out and when, and make sure sends stick to the schedule
• Coordinate email sends with Customer Success
• Keep HubSpot organized with consistent naming and foldering for emails, lists, and campaigns
• Own UTM tracking on every email and campaign link, so each click gets credited to the right campaign

Content & Landing Pages

• Write email copy for automated email workflows sequences
• Build and publish landing pages in HubSpot’s CMS/page tools to support campaigns and lifecycle flows
• Publish blog posts and pages in WordPress
• Ensure workflows, content, and landing pages work as one connected system

Ongoing Optimization

• Run and maintain our lead nurture flows: keep emails, offers, and links current, and test changes that improve engagement and conversions
• Monitor email performance and revise logic accordingly; share the results and make regular optimization recommendations to the team
• Maintain clean data hygiene practices within workflows (list membership, enrollment/re-enrollment logic, suppression rules)

Required Qualifications

• Demonstrated HubSpot workflow architecture experience — must be able to design multi-branch automation from a blank canvas, not just configure templates
• Hands‑on experience building lead scoring models
• Experience building segmentation strategies (behavioral, firmographic, or lifecycle‑based)
• Experience designing lifecycle‑stage email flows (nurture through renewal)
• Experience building landing pages in HubSpot’s CMS or page builder tools
• Hands‑on HubSpot Marketing Hub experience: building emails, landing pages, and campaigns
• 3+ years in marketing automation, ideally with at least 1–2 years focused specifically on HubSpot
• Strong B2B email copywriting skills, with samples you can share
• Experience publishing content in WordPress
• A sharp eye for QA: you catch broken links, wrong personalization tokens, and rendering issues before anything goes out
• Comfortable reading email performance data (opens, clicks, conversions) and turning it into clear recommendations
• Organized and proactive, with the communication skills to keep multiple teams aligned on a shared calendar
• Comfortable working independently in a remote, asynchronous, US‑hours‑adjacent environment

Preferred Qualifications

• Prior experience in property management, real estate, or a related vertical (rental software, PropTech, or landlord/tenant‑facing products)
• HubSpot certification(s) — Marketing Software, Email Marketing, or Reporting
• Experience working across multiple product lines or brands within one HubSpot portal
• Experience with A/B testing email sequences and using results to refine workflow logic
• Experience running or maintaining lead nurture and lifecycle email flows
• Experience with UTM tracking and campaign attribution

Schedule and Availability

This role is a full‑time equivalent of about 160 hours a month. Your working day should overlap consistently with US Eastern morning hours, when our standups, Sales syncs, and most async requests happen.

Rate starts at $15 per hour