Marketing Automation Specialist

Yougov; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Vacation days 21/year

Birthday leave

Sick days 3/year

Bonus up to 10%

Meal tickets

Healthcare subscription

Job summary

YouGov is seeking a skilled Marketing Automation Specialist to join our Digital Marketing Operations team. You will implement, automate, and measure marketing initiatives using Marketo and Salesforce Marketing Cloud, collaborating across Product, Marketing, Sales operations, and Technical teams.

The role emphasizes end-to-end communications, data-driven optimization, and ABM/lead lifecycle improvements. This is a full-remote night shift role with hours 3:00 PM–12:00 AM EST.

Qualifications

• 1–2 years’ experience with a marketing automation platform (Marketo preferred; HubSpot, Eloqua, or Salesforce Marketing Cloud also considered).
• Strong understanding of marketing automation concepts (email campaigns, segmentation, workflows, lead lifecycle).
• Hands‑on experience executing and optimizing email and nurture campaigns.
• Comfortable working with data, basic reporting, and campaign performance metrics.
• Familiarity with CRM systems (preferably Salesforce) and data flows between platforms.
• Experience with project management tools (Monday.com, Trello, Asana).

Responsibilities

• Manage End-to-End Communications: Oversee and execute related communications, including monthly newsletters, regional & global marketing initiatives, social media, and other types of programs.
• Email Marketing Activities: Perform day-to-day email marketing tasks, including setup, scheduling, testing, tagging, and deployment of one-time, recurring, or triggered emails.
• Technical Troubleshooting: Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
• Database Segmentation and A/B Testing: Utilize database segmentation techniques, dynamic content, and A/B testing to optimize campaign performance.
• Data Flow Management: Understand and manage technical and data flows, such as setting up workflows for capturing leads from website forms and integrating values into the Salesforce Marketing Cloud / Marketo.
• Stakeholder Coordination: Act as the point person for the marketing operations team, coordinating with numerous stakeholders to ensure campaigns are planned, tested, and delivered on time.
• Documentation: Document campaign processes and workflows, ensuring users adhere to naming conventions, program structures, and correct settings in campaigns.
• Optimization Culture: Drive a culture of testing and learning to continually optimize campaign delivery and effectiveness.
• Brand Compliance: Ensure all email campaigns adhere to brand guidelines.
• Workflow Automation: Implement and optimize automated workflows to streamline campaign execution, lead nurturing, and account engagement processes.
• Stay Updated on Industry Trends: Stay updated on industry trends and best practices in ABM and B2B marketing to identify opportunities for innovation and improvement. Use these insights to continuously refine and enhance the ABM roadmap, ensuring our strategies remain cutting-edge and effective.

Skills

Marketing automation understanding

Email campaigns

Lead lifecycle

Project management

ABM knowledge

Tools

Marketo

Salesforce Marketing Cloud

HubSpot

Eloqua

Monday.com

Trello

Asana

Job description

Описание

We're searching for a skilled and inquisitive Marketing Automation Specialist to join our fast-growing Digital Marketing Operations team. The ideal candidate will have hands‑on experience with marketing automation tools such as Marketo and Salesforce, as well as experience with project management tools. The Marketing Automation Specialist will be responsible for implementing, automating, and measuring marketing initiatives and workflows to boost productivity and support stakeholder efforts. You will collaborate with Product, Marketing, Sales operations or Technical teams on a variety of initiatives. The ideal applicant is a detail-oriented professional who is committed to upholding high standards and delivering great results. This is a full-remote night shift role with scheduled working hours between 3:00 PM and 12:00 AM EEST.

Задачи

• Manage End-to-End Communications: Oversee and execute related communications, including monthly newsletters, regional & global marketing initiatives, social media, and other types of programs.
• Email Marketing Activities: Perform day-to-day email marketing tasks, including setup, scheduling, testing, tagging, and deployment of one-time, recurring, or triggered emails.
• Technical Troubleshooting: Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
• Database Segmentation and A/B Testing: Utilize database segmentation techniques, dynamic content, and A/B testing to optimize campaign performance.
• Data Flow Management: Understand and manage technical and data flows, such as setting up workflows for capturing leads from website forms and integrating values into the Salesforce Marketing Cloud / Marketo.
• Stakeholder Coordination: Act as the point person for the marketing operations team, coordinating with numerous stakeholders to ensure campaigns are planned, tested, and delivered on time.
• Documentation: Document campaign processes and workflows, ensuring users adhere to naming conventions, program structures, and correct settings in campaigns.
• Optimization Culture: Drive a culture of testing and learning to continually optimize campaign delivery and effectiveness.
• Brand Compliance: Ensure all email campaigns adhere to brand guidelines.
• Workflow Automation: Implement and optimize automated workflows to streamline campaign execution, lead nurturing, and account engagement processes.
• Stay Updated on Industry Trends: Stay updated on industry trends and best practices in ABM and B2B marketing to identify opportunities for innovation and improvement. Use these insights to continuously refine and enhance the ABM roadmap, ensuring our strategies remain cutting-edge and effective.

Требования

• 1–2 years’ experience with a marketing automation platform (Marketo preferred; HubSpot, Eloqua, or Salesforce Marketing Cloud also considered).
• Strong understanding of marketing automation concepts (email campaigns, segmentation, workflows, lead lifecycle).
• Hands‑on experience executing and optimizing email and nurture campaigns.
• Comfortable working with data, basic reporting, and campaign performance metrics.
• Familiarity with CRM systems (preferably Salesforce) and data flows between platforms.
• Experience with project management tools (Monday.com, Trello, Asana).
• Detail‑oriented, organized, and able to manage multiple campaigns at once.
• Strong communication skills and ability to work independently.
• Interest in learning and growing in marketing automation and ABM.
• B2B marketing experience, ideally in an account-based or demand-generation environment.

Условия

• Annual vacation days: 21/year + additional 1 birthday leave + 3 sick days/year.
• Discretionary bonus scheme of up to 10% which the company may operate from time to time.
• Country specific benefits package, including meal tickets of 35 RON/working day and medical services subscription at Regina Maria.

Культура и ценности

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do. We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.