Marketing Automation Architect for Revenue Growth

Placements24; Riverton (UT); Sur place; USD 21 000 - 31 000; Plein temps

Avantages offerts par ce poste

Health insurance

Professional development

Certifications support

Stable work environment

Résumé du poste

Placements24 is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing workflows in Upington, Northern Cape. You will nurture leads, engage customers, and drive revenue growth by managing platforms, segmenting audiences, and creating compelling campaigns.

The role requires deep expertise in leading marketing automation tools, CRM integration, and strong analytical skills to maximize ROI and align with sales objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.

Responsabilités

• Design, build, test, and deploy marketing automation campaigns including email nurturing sequences.
• Manage and maintain the marketing automation platform (HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud).
• Develop and segment target audiences for personalized communications.
• Create engaging email content, landing pages, and forms aligned with campaign goals.
• Monitor campaign performance, analyze key metrics, and provide insights for optimization.
• Collaborate with marketing and sales to align automation with business objectives.
• Stay up-to-date with trends in marketing automation and digital marketing.
• Implement and manage lead scoring models to qualify and route leads.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Troubleshoot and resolve automation platform issues.

Description du poste

Placements24 is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing workflows in Upington, Northern Cape. You will nurture leads, engage customers, and drive revenue growth by managing platforms, segmenting audiences, and creating compelling campaigns.

The role requires deep expertise in leading marketing automation tools, CRM integration, and strong analytical skills to maximize ROI and align with sales objectives.