Marketing Automation Specialist

University of Utah; Salt Lake City (UT); Remote; USD 70,000 - 83,000; Full time

Job summary

A leading university is looking for a Marketing Automation Specialist for technical administration of CRM and marketing platforms. The role focuses on optimizing integrations and workflows to improve marketing efficiency. Ideal candidates have a strong technical background with hands-on experience in Salesforce and Pardot, as well as excellent analytical skills.

Qualifications

• Requires a bachelor's degree or equivalent experience.
• At least 2 years in a technical administrator role for CRM or marketing automation.
• Experience with Salesforce and Pardot preferred.

Responsibilities

• Administer and maintain marketing automation platform and Salesforce CRM.
• Build and troubleshoot automated workflows, ensuring system integrity and compliance.
• Develop reports and dashboards for marketing and enrollment operations.

Skills

Technical administration

Data management

Analytical skills

Education

Bachelor's degree in a related area

Tools

Salesforce

Pardot

Jitterbit

Informatica

Job description

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Job Summary

Marketing Automation & CRM Administrator (Technical Role)

We are seeking a technically skilled and detail-oriented Marketing Automation & CRM Administrator to join our team. This role will

Job Summary

Marketing Automation & CRM Administrator (Technical Role)

We are seeking a technically skilled and detail-oriented Marketing Automation & CRM Administrator to join our team. This role will not focus heavily on content creation or marketing strategy role, although having some basic design skills is a plus, this position focuses on the technical administration, configuration, and optimization of marketing automation and CRM platforms, including using ETL tools such as Jitterbit and Informatica.

Candidates should be comfortable working across systems, managing data integrity, and building automations.

We are currently migrating to a new Salesforce org utilizing Education Cloud and plan to transition to Marketing Cloud Growth within the next 1-2 years. This role will lead the technical aspects of that migration in collaboration with our Associate Director of Software Solutions.

Responsibilities

Marketing Automation (60%)

• Administer and maintain marketing automation platform (Pardot, migrating to Marketing Cloud Growth in 1-2 years) and Salesforce CRM, ensuring system integrity, performance, and uptime.
• Build, manage, and troubleshoot automated workflows, lead routing, and campaign logic-not email content or visual assets.
• Configure data integrations between CRM and marketing platforms, ensuring clean data flows and alignment across systems.
• Build dynamic segments, scoring models, and engagement logic to support marketing and admissions workflows.
• Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM) through technical controls and automation. CRM (20%)
• Design and implement CRM workflows, validation rules, permission sets, and custom fields/objects.
• Support platform migrations and system upgrades, including testing, deployment, and documentation.
• Collaborate with non-technical stakeholders to translate business needs into system requirements and workflows. Analysis (10%)
• Develop reports and dashboards to support decision-making in marketing and enrollment operations.
  
  

Training/Instructional/Documentation (10%)

• Provide platform support to end-users, including training, documentation, and issue resolution.
  
  

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.Work Environment and Level of Frequency typically requiredNearly Continuously: Office environment.Physical Requirements and Level of Frequency that may be requiredNearly Continuously: Sitting, hearing, listening, talking.Often: Repetitive hand motion (such as typing), walking.Seldom: Bending, reaching overhead.

Minimum Qualifications

Requires a bachelor's degree in a related area or equivalency (one year of education can be substituted for two years of related work experience) with at least 2 years of experience in the field or in a related area.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

Qualifications

• At least 2 years of hands-on experience in a technical administrator role for a CRM or marketing automation platform.
• Experience with Salesforce, Pardot (Marketing Cloud Account Engagement), Marketing Cloud, or similar platforms.
• Proficiency in diagramming tools (e.g., Lucidchart) for workflow/process documentation.
• Strong analytical and problem-solving skills with an ability to manage platform health and user needs.
  
  

Preferred Qualifications

• Familiarity with APIs, data integrations, or scripting logic used in marketing systems.
• Knowledge of basic HTML/CSS as it relates to troubleshooting email render issues or template structure (not email design).
• Salesforce Administrator and/or Pardot Specialist certifications are a plus.
  
  

Special Instructions

Requisition Number: PRN42189B

Full Time or Part Time? Full Time

Work Schedule Summary: This is a remote position

Department: 02218 - Data and Software Solutions

Location: Other

Pay Rate Range: $70,000 - $82,500

Close Date: 9/13/2025

Open Until Filled

To apply, visit https://utah.peopleadmin.com/postings/183956

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Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Higher Education

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